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Adding Branding Elements to Bumper Short
In the last tutorial, we used a masking technique to simulate a curved line drawn on the screen for a short branding bumper. Now we will add the branding elements to this bumper short.
Brand Animation Bumper - Short
In this tutorial, we will create the brand animation bumper which can be used in many ways such as the beginning or ending of a book trailer, training video and other types of video marketing. The product we are marketing is my series of DIY ebooks for creating and marketing book apps.
Brand Animation in ScreenFlow - Planning
Branding is very import to your marketing plan and, as we all know, most authors must do most of their own marketing. One technique that is used often in marketing trailers is a reusable opening animation, sometimes called a bumper or intro.
Before you begin you screen cast project, you will want to set the ScreenFlow preferences. ScreenFlow has an intuitive user interface but you still have a few options that you can customize.
Book Marketing with ScreenFlow - Planning
This video project tutorial is for making a marketing video for a book entitled Book Apps with Kwik. Because the book is about creating book apps, a screencast of a sample book app will be part of the video.
One of the reasons that I like to use Screenflow is the simple, uncluttered user interface. ScreenFlow has three major sections to the interface, which are the Canvas, Timeline and Properties Panes.
Review ScreenFlow by Telestream
ScreenFlow by Telestream has been my go-to screen capture software since I switched to a Mac. The main reason for this is the intuitive user interface, flexibility and, now with version 4, retina display HD recording. You can make anything from slide shows to training videos.
Example Storyboard for Book App
A book app storyboard should indicate the interactions and animations for each page of the app. You will need to know the type of interaction that occurs and what happens as a result of the interaction.
Book App Storyboard
When I started making book and educational game apps with Kwik, I decided to come up with my own storyboard template. I like putting all the information for each page of the app on its own storyboard page.
Analysis Hotel Transylvania Webpage
In the last tutorial, we took a look at the first page of the Hotel Transylvania movie website. It's a nice example of how to use the Internet for marketing. Letís now think about the animation techniques used on that page.
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