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 F E A T U R E   A R C H I V E  

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Librarian Myths
I was in the emergency room with my son and the EMT was taking my information. He asked me what I did for a living and I said, “I’m a librarian.” His reaction was comical. “Whoa!” he exclaimed, “I didn’t see that coming.”

Libraries and the Personal Touch
Paraphrasing Woody Allen, libraries are like sharks; they must continually move forward or die.

Library Marketing
Five easy ideas for quick displays.

Library Social Media
Does your library use social media? Many libraries jumped on the "cool" train with social media and are now struggling with how to use it. Here are some thoughts from a patron perspective to make social media useful.

Marketing in the Library
Marketing – just the word can make even the most capable librarian feel faint. Many librarians feel that they should not have to market their collections that the materials should speak for themselves. However, nothing could be further from the truth.

New Adult Designation - Laudable or Lamentable?
The newest marketing term for fiction books in libraries is "New Adult." What do you think? Is it a help or a hindrance for librarians and patrons alike?

Online Library Degrees
Online degrees offer the flexibility that their brick and mortar counterparts lack. But it is not all fun and games. The online environment is not for everyone.

Out-of-Style by Betty Kreisel Shubert, a Review
Patrons have trouble dating old photos? This book might help.

Paper vs Electronic Reference
Many libraries are ridding themselves of paper reference resources and going with electronic ones. At the same time, libraries are strapped for cash and closing to make ends meet. Does paying for electronic reference make sense in this economy?

Podcasting Library News
Podcasting. What is it? How can you leverage it for your library and/or library staff? Find out here.

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