It’s sometimes difficult to see the effects that poor time management can have on a business; however, they are very real, very unfortunate, and very avoidable.
A little story…
Terry owns a coaching business. She loves to work with her clients one on one. Each coaching session fills her with the kind of satisfaction most only dream about. Even better, she’s very good at what she does and her clients reap tremendous benefits from their time with her. Terry has built a successful business; however, this professional coach isn’t so great at managing her time. In fact, sometimes she’s so overworked that she has to cancel appointments with her clients. This, of course, doesn’t help her bottom line because it is her coaching sessions that generate the most immediate profit.
Worse, sometimes Terry is unprepared for the sessions because she hasn’t had the time to review the client’s material and their needs. She often finds herself “winging it.”
So Terry’s work suffers. Her clients don’t get her full attention because she’s often multi-tasking while on the phone with them. Also, she’s working for dollars. Her lack of time management has created a business where she’s always working to earn a dollar; she’s reacting instead of being pro-active. This means she squeezes client consultations and coaching sessions in during all times of the day and week. Sunday mornings, Friday nights she works whenever she can. This is causing stress on her personal and family life.
Terry, being a smart business owner, does know the importance of marketing. She writes her own content and publishes on a successful professional development website. She also has a blog and she uses social networking to communicate with her audience. She also spends a lot of time creating downloads and materials her blog and website visitor can benefit from.
Unfortunately, because Terry is often juggling many tasks at once and isn’t prioritizing the most important, and profitable tasks, not to mention the tasks she clearly loves, she is working 12 hours a day, seven days a week and she’s not making the money she wants to make.
She’s stressed out. She’s losing enthusiasm for her business and occasionally peruses the classified ads for a different job. She’s also occasionally dropping the ball, cancelling too many times on a client, and losing customers.
Unfortunately, Terry’s story is a common one. If you see yourself in any part of this story there’s good news. This report will help you create, or get back to, the business you love.and it’ll help you enjoy and profit from your business for as long as you choose.