How to Really Create a Successful Business Plan by David Gumpert is an easy to read guide to writing a business plan. In the book, Mr. Gumpert provides specific examples of how to apply the concepts he describes, which helps to make his explanation of the concepts very clear and understandable.
He clearly addresses the needs of all kinds of businesses and doesnít treat business plan writing in a cookie cutter fashion. The information in the book will guide you in making smart choices about the type of plan you will write so the content of your plan will be based on your own businessí needs, your reasons for writing the business plan and your professional background. Mr. Gumpert also provides options for writing a shorter business plan and explains how to determine whether choosing that tactic would be appropriate.
The book is written from a very pragmatic point of view in that the author acknowledges that you may be writing a business plan because you have to, not because you want to, that writing a business plan may not be your first priority or that the mere thought of writing a business plan may strike fear in your heart.
In How to Really Create a Successful Business Plan, youíll find helpful exercises at the end of each chapter to ensure youíve understood each concept. There is also a sample business plan at the end of the book to illustrate all of the concepts, and examples from well known companies are used throughout the book to effectively illustrate points.
How to Really Create a Successful Business Plan is not an exhaustive book on the subject of business plan writing. If thatís what youíre looking for, Iíd suggest taking a look at The Successful Business Plan: Secrets and Strategies by Rhonda Abrams (see the link below). However, some people may benefit from using a business plan writing guide that is pared down simply because an exhaustive guide to the subject may be overwhelming to some people who are new to the subject.
The essential information needed to write a business plan is included in How to Really Create a Successful Business Plan. Itís clearly written with real life examples and useful exercises. This book is a good business planning guide for someone who is looking for a general overview of business planning and does not want to get bogged down in a lot of nonessential information.
How to Really Create a Successful Business Plan: Step-By-Step Guide