ESSENCE MAGAZINE ANNOUNCES MEDIA SPONSORSHIP OF THE 2004 SUPER BOWL GOSPEL CELEBRATION
ESSENCE magazine, the leading lifestyle magazine for eight million African-American women, has signed on as a presenting media sponsor of the 2004 Super Bowl Gospel Celebration (SBGC). A part of the NFL Concert Series during Super Bowl Weekend, SBGC will be held on Friday, January 30, 2004 at 8:00 p.m. at the Reliant Arena in Houston, TX, host city of the XXXVIII Super Bowl.
In its sixth year, SBGC has drawn thousands and has proven to be one of the most attended events during Super Bowl Weekend. Each year, guests are entertained by gospel’s top artists and hear inspirational messages from some of the NFL’s key players. The concert has featured gospel greats Kirk Franklin, Yolanda Adams Donnie McClurkin, Fred Hammond and Jaci Velasquez along with NFL greats Cris Carter, Curtis Martin, Kurt Warner, Troy Vincent, Qadry Ismail and Deion Sanders.
This year’s line-up will again feature key gospel acts Donnie McClurklin, Yolanda Adams, John P. Kee, Dorinda Clark Cole, Mary Mary, a host of NFL players and the soulful Patti LaBelle and a SURPRISE GUEST with roots in gospel.
“We are thrilled to join efforts with The Super Bowl Gospel Celebration team,” said Michelle Ebanks, Group Publisher of Essence Communications Partners. “For 33 years, ESSENCE has been at the forefront of showcasing Gospel music, highlighting its successful progression through the pages of the magazine, the Essence Music Festival and the Essence Awards. SBGC has developed an event on a platform that extends the universal appeal of Gospel music, which makes this partnership a natural fit.”
In addition to its onsite presence, ESSENCE will provide promotional support, including print and Internet. ESSENCE is also offering a 50% discount on magazine subscriptions. This special discount opportunity is available by visiting superbowl gospel celebration.com , the official website for the event.
“We are excited about our partnership with ESSENCE magazine, says Melanie Few, president of Results Inc. and event creator. “ESSENCE brings The Super Bowl Gospel Celebration a powerful national partner and takes the event into the lives of millions of women and families internationally. We believe this is the beginning of a lasting partnership and great opportunities for SBGC.”
In addition to an exciting show, event attendees also have a chance to win two tickets to Super Bowl XXXVIII. The winner will be announced during the concert. Also, a FREE pre-show concert is scheduled that will feature some of Houston’s finest gospel and contemporary Christian artists.
The free pre-show will begin at 6:30 p.m. outside of the arena. The main event will begin at 8:00 p.m. Tickets will be available at Ticket Masters locations in Houston and the Reliant Arena beginning mid-December (a nonrefundable service fee will apply). A portion of the proceeds will benefit Project WAVE, a Houston-based, non-profit HIV/AIDS awareness foundation.