Morton Salt to Heat-up Store Shelves in January with its New Kicked-up Product
CHICAGO, Ill. – October 3, 2003 – The temperature will be rising in America’s pantries in 2004 as Morton Salt introduces the country’s first Hot Salt, a one-of-a-kind, kicked-up version of its legendary product. Morton® Hot Salt is a mix of salt, red peppers and the smoky hot flavor of chipotle. The Hot Salt will be available to hit supermarket shelves nationwide in January.
“We designed our new Hot Salt product for the segment of consumers that love spicy food; for those who want to kick-up their dishes,” said Earl Thorne, director of advertising, sales promotion and grocery marketing at Morton. “We have been thrilled with our taste testing results – people love this product. We’re anxious to introduce it to spicy food lovers nationwide.”
With America’s expanding palate, hot and spicy foods are becoming more sought out fare. The nation’s largest on-going life style study, which has been conducted since 1975, validates the trend. The study points out that of the nearly 3,600 adults surveyed 75 percent expressed interest in new, different, hotter fare. Morton’s new Hot Salt answers this “warming trend” with a product that’s familiar, yet progressive.