According to The Nielsen Company's website, BlogPulse, there were 156 million public blogs as of February 16, 2011. It seems overwhelming but the number of bloggers increases daily. Every day, many people ask themselves if they should be blogging. Companies who have yet to forge their online presence through blogging or social media efforts will ask their internet technologies’ and marketing departments the same.
Blogging has no boundaries. It is a worldwide phenomenon. Anybody that can read, write and type can do it. There is no one perfect tool or way to do it. A person does not even need a desktop computer or laptop to blog online, a smart phone would suffice.
Getting started blogging does not have to cost a person any money. There are free outlets for people to blog and many websites publishing free resources online offering advice and tips on how to do it. The tools are so simple that a blog can be set up in under an hour. Depending on one’s tendency to be creative though, let us safely say one could be designed within 24 to 48 hours.
For those that write or ghostwrite, freelance writers can choose to blog for others foregoing blog maintenance and blog setup. Experts in their field can gain exposure by guest blogging to promote their work on a well-known site.
The benefits of blogging and social media promotion are limitless, almost as limitless as the ways to get started. Truly, all it takes is baby steps to get started and a commitment to do it, even if you need to change the way you do it later.
The first thing to do to get started blogging is to outline the purpose of the blog. Take the time to consider the following before deciding where to blog. Consider if:
- the blog is personal, for a particular group or intended for a business
- the blog will serve as a platform to sell products or advertising, or to promote something (common ways to blog for money)
- the intended audience is for family and friends, potential customers, or others in the blogging community with similar interests
Once the purpose of the blog is fleshed out, choosing a blogging platform is necessary. There are several places to blog for free; however a few places have terms and conditions in place stipulating no advertising. So, if the intent is to blog for money, choosing the right blog host is very important. However, keep in mind that it is easy to get started for free and then upgrade to a different platform later if the purpose of the blog changes.
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