What do you want searchers to find when they Google your name? All of your best stuff I’m sure. The problem is that you can’t always control what they find after a search. You may want to make sure that they read about how you led your company to increase profits by fifty-percent in the first quarter and how it set you apart as an industry leader, but how do you do that?

The award winning service called Brand Yourself can help you boost the things that you want others to know about you online and help to bury the less interesting stories that may be floating around there too. Patrick Abrom the Co-Founder of Brandyourself.com saw that there was a big need for an individual to have control over their own name online. He also saw the enormous amount of money that was being charged for this to be handled by companies offering reputation management services. He wanted to do something about it. With his Co-Founder Pete Kistler and a great team they set out to solve this problem. Now, they’ve created a DIY service that allows you to create a profile and then add the links that YOU want to be found first when someone searches for your name.

This is brilliant because it allows you to link to your best work on the web. You can link to your company, to articles that have been written about you or to any special awards or accomplishments. That is such good news and makes positive use of how search engines introduce you to your public. It gives you a chance to make a good first impression online.

It is increasingly important to manage who you are online and how others see you. For Co-Founder Pete Kistler, his name brought up a negative criminal report of someone else who had the same name. This was not good for job interviews for sure! So, he knows first-hand how important it is for you to maintain a good image on and offline.

You’ve worked hard to accomplish good things in the world one negative comment or mistaken name could bring things to a half until you get it all cleared up. What a pain that can be!