| This video project tutorial is for making a marketing video for a book entitled Book Apps with Kwik. Because the book is about creating book apps, a screencast of a sample book app will be part of the video.|
For this marketing video, there will be several design elements, including a 3D mockup of the book, an iPad mockup, screencast demos of the sample book app and the video titles. The finished video will be published to YouTubeTM with a 1920 x 1080 resolution.
The book trailer will open with a short animation that reinforces the book subtitle "All you need is a mouse." This animation is used for all marketing trailers for this book series.
Although the visuals of the 3D mockup of the book and the iPad book app demo give a good impression, it will be the video titles that tells the potential customer just what the book is about. The first step is to brainstorm a list of the most important facts that you want to tell the audience about the book.
The book trailer is planned to have five scenes and each screen or shot in the video will have video titles or phrases that tell the audience what is important about this book. After brainstorming for text phrases, the next step is to decided which phrases from the list will make it into the video and how these phrases will be grouped. Each shot in the video will represent a major aspect of the book, progressing from the major purpose of the book to details of what you will learn. The first and last shot will personalize the marketing to the customer with a “You can do this” call to action.