In the publishing world today both editors and agents commonly ask a writer this question: What's your platform? Whether you are writing your first book or retuning to print with another, you need to know how to answer this question if you are looking to get published.
So, what is an author's online platform? Stephanie Chandler answers this very question with timely research, personal experience, plus she adds in interviews with successful authors to highlight what is working best today.
We all know the publishing industry doesn't look or act like it did 20 years ago. However, many up and coming authors still don't understand how much marketing they will be expected to do for each of their books. Neither do they understand what kind of book marketing works best and when you should begin.
Chandler handles all of these questions with easy and clarity. She opens up the myths, lays out the tasks in easy to understand steps, and then she provides accurate resources inside her informative chapters while presenting a complete resource section at the back of her book.
All in all I'd say she has covered this topic extremely well. Like many writers, I have spent countless hours searching the Internet and inside Libraries trying to find out what marketing tactics actually work today. I wish I had this book a year ago. I could have saved myself tons of time and wasted effort. Not to mention the time I would have saved trying things that simply don't work very well anymore.
Did you know that doing book signings inside book stores is no longer a good way to sell books? Do you know how to set up a quick and easy website or blog with payment options that are quick and easy for you and safe for your readers?
Inside this guide you will find everything you need to know, plus how to get it done, along with when you should be starting your online platform for your next book. If I had to pick something that is missing, I'd have to say that you should add Google Checkout to the list of payment processors that Chandler writes about. That is truly the only thing I could find missing.
This is really a great book to have and use. When I finished reading this book I started to layout my online author platform for my next book because Chandler suggests you do that one year before publication. Who knew? I'm glad I know now. You will not only enjoy reading this book, you will increase your sales. So don't wait on this one. Pick it up and get your online author platform going today.
Join me in my forum and share your book marketing success stories and what you have learned from this awesome little book.
Pick up your copy now at Amazon.com:
The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books
Note: I requested and received a review copy of this book from the publisher.