|This week Disney launched an advertising campaign to announce the release of their movie The Haunted Mansion on video and DVD. After sitting through several "haunted" television commercials, I decided to check out the Disney Online website to find out how Disney supplemented their TV campaign at their website. I found Disney's The Haunted Mansion website. |
The website has a lot, but the feature I want to talk about here is the interactive virtual tour of the Haunted Mansion. What I liked about the virtual tour is that it has so many examples of how to use digital animation in an interactive web application.
But just what is an interactive application? A good example is a computer game. Most interactive applications can be thought of as a group of small scripts or programs that respond to or "communicate" with your computer mouse. That's why it is called interactive. When you click on or move your mouse over a certain area on the screen, the program responds by changing the screen in some way. For example when you click on the correct answer to a question, the program might display the words "You Have Won" on the screen and play the sound of a cheering crowd.
The Haunted Mansion virtual tour is another example of an interactive application. But it doesn't ask questions and wait for you to answer with your computer mouse. This application uses digital animation to communicate with you and your mouse. Some of these animations are triggered by your computer mouse. And other animations tell you where to click next as you move along the tour. It is a two way conversation. Let's take the tour. You can start the virtual tour by clicking on the "Visit The Mansion" button on the website.