Authors not only have to stay up on the business side of things but they now have to take most of the responsibility when it comes to promotion. It doesn't matter if you are an author with a publisher or self-published author, you will be responsible for at least some of your book promotion. It's the way of the world now.
Promotion is not as daunting as it used to be. Long gone are the days when you had to rely on book signings or events to get the word out. You can stay right in the comfort of your home and promote your book to your heart's content. You're also most likely to reach more people through online promotion.
With the popularity of social networking sites like Twitter and Facebook, spreading the word about your books is easy. There are also blogs that give useful tips about promotion. While online promotion can be fun, it can also consume you to the point of exhaustion. You need to have a plan. Promotion becomes a chore when you overdo it.
Below are key steps to help you manage book promotion:
Take Your Time:
You don't have to bust out and promote constantly the first few months of your book's release. All this does is makes you tired and worn out. Take your time and be patient with promotion. Make a list of things you want to do and focus on them one at a time. This will ensure you don't get burnout and you'll stay with promotion for the long haul.
Avoid Social Network Addiction:
The biggest mistake I see new authors making is that once they've released their book they jump on every single social network they can find to promote their books. Soon they find it impossible to promote on every site regularly and they often don't see the results they expect. This leads to them giving up and ditching promotion altogether. You should not join every single social network to promote. You're setting yourself up for failure. Pick social networks you enjoy or are already familiar with and promote your book on them occasionally.
Set a Schedule:
You don't want to end up spending more time on promotion than you're writing. Remember without writing you wouldn't have anything to promote. You should treat promotion like the task it is and remain organized. Set up a schedule for promotion. Decide how many days a week you'll spend promoting and decide how much time you plan to promote in each session. Not only will this work well for you in terms of writing but also if you have a busy life outside of books then a schedule is a welcomed remedy.