No Haggle Pricing, a No Win Deal
I recently read something that made me cringe and if it doesn’t give you the same feeling, call me when you’re in the market for a car. Please!
“Chrysler Looks to Offer Fiat 500 Shoppers a No-Haggle Experience “ was the headline of the Bloomberg article.
It quotes the head of Fiat in the US as saying, “Chrysler Group LLC wants dealers to avoid haggling with shoppers over the price of the Fiat 500 when reintroducing its parent company’s brand to America, betting that will make young customers more comfortable in showrooms.
Sure, that’s exactly what every car dealer wants to do. They want to make you as comfortable as possible with free coffee, popcorn, and shiny new cars waiting for you to crawl inside and fall in love.
That doesn’t mean you have to feel that way when you walk into a dealership. Even if you do feel comfortable (soak your head in cold water if you do!), any time you’re on a car dealer’s lot, it’s a business trip for you and they’re going to take your money!
What does “no haggle pricing” mean to me? Let me translate: The car manufacturer, along with the dealer decides how much profit they’ll take on every vehicle they sell. In other words, they decide how much money they’ll take from you and you don’t have a choice.
Not only do they take as much money as they want; they also work much less harder to do so. You either buy the car at the price listed or not. No more offering a lower price and having them go back to the “manager” to see if they’ll accept the price.
The Fiat 500 is the car that Chrysler (owned by Fiat) is running this scam, I mean running this program with. The 500 is also a car targeted to be sold to the younger generation. Evidently, they feel that young people don’t care how much money they spend on automobiles
“The pricing is the pricing,” said Laura Soave, head of the Fiat brand in North America. “The younger generation doesn’t haggle. They don’t feel comfortable with it. They hate the experience.”
Well, isn’t that nice. Sparing the “Younger Generation” the pain of actually negotiating a fair price on a car because they hate the experience and don’t feel comfortable with it.
I think its Fiat/Chrysler who doesn’t feel comfortable with it and hates the experience, because they couldn’t otherwise charge what they’d like!
If you don’t mind being taken for an expensive ride, then buy one of these “no haggle” cars. If you’re like me though, do your homework on the actual cost of the car and negotiate until you get the deal you deserve!
If you’re in the market for a car and want an expert to haggle the price for you, contact us at ProAutoBuying.com and we’ll get you the best deal possible.