You have an amazing product or service. You’re confident that you can provide what your customers want. Now, it’s time to get the word out and frankly you’re feeling a little stuck. What do you do now? This is a question that every business owner asks herself at one time or another. Here are a few tips that can point you in the right direction and get you results.
• If you have not already done so, read The Tipping Point How Little Things Can Make a Big Difference by Malcolm Gladwell. Every single person with a desire to reach the masses should read this book. It will help you understand how trends get started and how one product or movement can go from ice cube cold to red hot fire almost overnight.
• Put a new spin on business to business networking. In addition to attending networking meetings, try hosting simple networking dinner parties. It can be as easy as inviting a few business owners to meet for dinner. Tell each person in advance that this is a time to introduce their business to a new set of potential customers. Keep it light and fun. Be clear about the mission of the meeting. This is not a time to mastermind or to work out the bugs of your business, this is strictly a time to meet and greet. Ask someone at the dinner to host the next meeting. The host is the person who selects the location, invites the guests and starts the meeting.
• Meet Joan Stewart the Publicity Hound. Joan Stewart is a master at getting free publicity. On her website www.publicityhound.com, you will find special reports on many topics related to getting exposure. What’s even better is she publishes a bi-monthly newsletter filled with useful marketing and promotion information. You must have this resource in your tool box.
• Look for the not so obvious opportunity. Last summer I went to an art festival. The event venue was surrounded by a chain linked fence. Right away I imagined my company’s banner plastered all over the place. I called the organization and asked them about sponsorship. Since they had not thought about this before, they were open to the idea. They agreed to put my banner up in exchange for sponsorship dollars. I then agreed to help them get other sponsors; in exchange for the help they gave me banner space for free.
It takes a little while to find out what works best for your company. If you are persistent and willing to try new things you can build a good no cost promotional program.
Available on Amazon.Com
102 Publicity Tips To Grow a Business or Practice by Ned Steele
6 Steps to Free Publicity by Marcia Yudkin