Man In The Mirror?
It seems as though there's been an interesting shift in the Ethnic Skin Care for Men market. Ethnic men are spending more time in the mirror because they want to look good too! There used to be a time when the only offerings men had were shaving creams, toiletries, shampoo and deodorant.
There's a new man in town and his personal care products have increased to include, moisturizers, facial cleansers, eye serums and mud mask. Move over ladies, your man wants healthy looking skin also.
One of the considerations for men's skin care products is that men have to deal with stubble and facial hair as well as ingrown hairs. So finding a product that will address these issues is crucial.
Men's Skin and Its Care
Men's skin is about 20% thicker that women's skin, especially around the eye area. Therefore, men's skin is less likely to wrinkle as fast as a woman's. On the other hand, a man's skin has a higher rate of oil production, sweats more quickly and is definitely more irritated from shaving on a daily basis and excessive alcohol use.
Men spend on average less than 10 minutes a day caring for their skin, so a product that serves multipurpose will work much better. A product that will moisturize and absorb quickly into the skin will prove itself worth the price. If there's an SPF in the moisturizer it decreases the steps that would add to their regimen.
Men's Grooming In General
Italy takes pride in men's barbering. The Italians believe that a "Proper" hair cut and shave can only be gotten by someone with years of experience in the art of shaving.
The Russians believe in dissecting a man's face in order to determine the direction of hair growth. This gives them insight into how to shave the face without causing abrasions and cuts. It makes perfect sense. When waxing is performed, in order to get the best results, the esthetician removes the hair based on the direction of hair growth.
In Eastern Europe it's the hot steam baths with essential oils and herbs that are used to increase circulation and prevent premature aging of skin. Yes, for men.
In Asian countries, the use of face and body cleansers as well as moisturizers is used regularly. Grooming is a daily practice for men in Asian countries. There are over 4000 facilities that cater specifically to men that offer grooming services.
In Middle Eastern countries, since men cover their bodies, they concentrate on manicures, pedicures, shaving and eye treatments.
Ethnic Skin Care for Men ...
Yes, this is a new space for men in the world of skin and body care but it's definitely on the rise. Help the men in your life by coaching them through the maze of product offerings. The results will be hands that no longer look gray and ashy, feet that no longer scrap your legs from the roughness of their heels and a face that's free of razor stubble.
You'll still have your manly man, just one that's much better groomed.
As Always ...
Dedicated To Handsome Men and the Skin They’re In