Writing your newsletter can be difficult at times. You know the information that you will put into it like the back of your hand. You want something to give your ezine or newsletter zing. You want something that can be an eye catcher for the reader.

August is a great month. For the majority of the United States it’s a hot one. When you put together your newsletter for the month of August, using the heat itself is a great focus. Depending upon your niche, if you sell items within your newsletter, you can make hot deals just in observance of the extreme heat. Here are a few other tips to get you started.

Back to School
It’s back to school time for parents and their children. Getting the family back in shape for back to school means a big change to your schedules. Summer fun is about to give way to back to school schedules. There are places to be and go. Giving your readers tips will help them see you as a resource.

Month Long Holidays
August is American Artist Appreciation Month. Does your newsletter or ezine have an Art flair? Use your newsletter to spotlight a local artist. In addition to American Artist Month, there is also Foot Health Month and Home Business Month. Even if your focus is not in this area, both are quite popular. You can even use the fact that you information about keeping your feet healthy when you begin to advertise your ezine or newsletter for new readers.

Celebrity Birthdays
The second week of August has been deemed Elvis week. Add a few great articles about The King. In addition, because Michael Jackson’s birthday is this month, a tribute to him would also be very nice within your ezine or newsletter.

Daily Holidays
Here are some individual days that can make your newsletter stand out from the standard ones:
• August 1st – National Mustard Day
• August 2nd – American Family Day
• August 4th – National Chocolate Chip Day
• August 6th – Wiggle Your Toes Day
• August 8th – Dollar Day – Great for some real deals
• August 10th – S’Mores Day
• August 13th – International Left-Handers Day – Change the format of your newsletter or ezine in their honor.
• August 15th – National Relaxation Day
• August 24th – Strange Music Day
• August 28th – National Cherry Turnover Day
• August 30th – Monster’s Birthday from Sesame Street


The list should really get the creative juices going for you. Its easy to get so focused on the material that you have to add to the newsletter or ezine. Adding a few interesting portions of information that are unexpected can add new zing.