Getting the message of your newsletter across is a very important aspect of the communication process of producing a newsletter in general.
Many newsletter experts say that bombarding readers with constant communication is a good thing. However, have you ever noticed how some of the newsletters you receive have no real value in their content, but jump to some sort of website that is flashing and ringing bells? They have no real news to report or comments on anything of significance. All they offer the reader is an update with a link to a featured article, product, or service. These types of newsletters are a waste of the reader’s time.
Then there are those newsletters produced specifically to keep readers up to date when new content is posted on a corresponding website such as how it is here on Bellaonline.com. Then there are those that are actually a waste of one’s time to even open it to attempt to read it. Again it comes down to getting your message across to your readers so that they can take something away with them. You want your readers to come away enlightened, inspired, and encouraged about the decision they made in choosing to sign up for your newsletter.
The way to get your message across is to consider your readers when writing the content of your newsletter. Consider in what person you want to adress them.
When we mention about getting your message across "through your newsletter" we are talking about a newsletter having a persona of it’s own; not out of character with it's niche, industry or website. But one that can stand on it’s own as well as be an enhancement to an equally qualified website. Newsletters and websites exist as a pair. They should complement each other.
How personal is personal
While making your newsletters personal is a good idea, some newsletters are on the extreme side of this idea. To make your newsletter sound personal without being personal is what you want to accomplish. It stands to say; this is where you want your message to come from when “getting your message across” to your readers. Newsletters are personal correspondence between you and the reader. This is where the real message you are trying to get across will come across loud and clear. Therefore consider the underlying tone of voice of all your newsletter's content.
In order to make sure your readers get the point of you newsletter is to make it cordial. Being cordial is when you meet a stranger and strike up a generalized conversation about the weather, maybe what brought you both to meet at this particular time. Cordial is when you share something, usually an event or activity, with a stranger that you will probably never see again. I would suggest leaving the more personal stuff for personal friends and family.
However, if you want to get more personal with your readers, consider creating for yourself a personal space for them to visit and get to know you better. Other than that keep it on the "cordial" side as if they have just walked into your store or place of business for the first time.
Make sure that while getting your message across it is filled with your expertise and personality, your wisdom and knowledge of the subject or topic you are addressing in your newsletters. Be kind and compassionate to your readers. Sympathize and empathize with them instead of trying to get them to commiserate with you.
If you have a product or service you are marketing or promoting, then show your reader how that product or service will be an asset to their lives instead of trying to sell them on how much of an asset it is to you.
People are hungry for knowledge, and also, guidance. There are so many choices to choose from today that it is and can be very overwhelming. People really are looking for someone to help them make the right decisions for their situations. It doesn't help any more to draw upon emotion. However by sympathizing with their emotions of every day life and showing them how what you have to offer, you can brighten their day. You've got them hooked on waiting and anticipating what you have to say through your newsletter. Once this happens they will inquire for more information and search to learn more, eventually becoming loyal readers and fans. They will in turn be willing to follow you where ever "you go" with the information they seek.
Therefore you will have gotten your message across to your readers.