|Creating a website that can be found among all the other sites on the web has always been important to the success of any site. Search engine optimization, or SEO, is as important to the marketing of a website as image optimization is to its graphic design. For dynamic-driven websites such as BellaOnline, it is a continuous challenge to maintain search engine optimization. This book by Jaimie Sirovich and Cristian Darie is written for the PHP programmer who needs to understand the many technical issues involved when programming a search-engine-friendly site from attracting search engine spiders to site promotion. Throughout the book, you will find code examples and practice exercises which show how to implement the techniques covered in the book. |
The authors begin with a discussion of the programming environment including setting up the MySQLR server and then move on to tools and resources for the IT professional and the basics of search engine optimization. One of the most important aspects of search engine optimization is the URL. The URLs that you generate for your pages must not only be search engine friendly but also people friendly. The authors discuss how to make the task of creating and managing search-engine-friendly URLs easier. Another problem you will encounter is duplicate content which will harm your site's search engine rating. The authors discuss many ways to prevent or minimize this problem such as using robots.txt and meta exclusion.
One of the most popular ways to promote a website is with RSS feeds and syndication. To be effective, these feeds must be updated as new content is added to your site. This can be time consuming especially if your site is updated several times a minute. Two answers to this problem offered by the authors are to automate the generation of RSS feeds with a PHP class and displaying feeds with SimplePie.
A standard for a good search engine friendly site is a good sitemap system. As with RSS feeds, keeping a sitemap updated can be a challenge and the authors show you how to create a traditional and an XML-based sitemap. Once your site is live, your job as an IT professional has just begun. There are many SEO technical issues the authors touch on including maintaining your site, changing hosts and cross linking.
One thing that makes a technical-heavy book like this more helpful is a working example that incorporates what you have learned. The case study for this book is an E-commerce store and catalog. The authors have also covered how to enhance a pre-existing site to be more search engine friendly and how to create a search engine optimized blog using WordPress.
Jaimie Sirovich is a search engine marketing consultant, programmer and administrator for the search engine marketing blog SEOEgghead.com. Cristian Darie is a software engineer and author of several books and tutorials on AJAX, ASP.NET, PHP and SQL. You will find support materials and source code on the publisher's website wrox.com and the author's website cristiandarie.ro.
Published: April 2007