There is a lot of information on Newsletters and a lot of websites that deal with newsletters. There's everything from marketing to traffic to templates to creating, writing and publishing. There are literally hundreds of websites dedicated to the publishing industry of newsletters and ezines.
Writing, creating and publishing newsletters or ezines is one thing, but you have to keep in mind the number of industries there are and also the different niches within the industries. All of them use newsletters or ezines as one of the most important ways of communication.
Published and Distributed
For every industry and niche out there, there is a newsletter or ezine of some sort already being published and distributed. Some are company and business newsletters while others are personal and hobbies. Then you have the ones that are associations and organizations, for profit and non-profit.
Some newsletter are geared towards just the employees or staff and others are directed at customers and consumers. Then you have those that are just packed with useful information with a mission or purpose to educate. There are just so many different types of newsletters out there one can easily find themselves lost in the sea *newsletter information*.
Industries and Niches
However, there's one thing that stands true across the web; you cannot separate newsletters from their respective industries and also the niches within those industries. The categories for newsletters must line up with that of their industry or niche, as the case maybe. The newsletter does not stand alone, even if it is the main source of publication for a particular industry. It has to have roots somewhere.
A Web Presence
Newsletters and ezines are rooted to some type of web presence. There has to be a place on the internet where people will be able to find the newsletters they are looking for. The newsletters themselves are born out of something the publisher sees as being viable and valuable to its respective audience.
The Way of the Newsletter
Some newsletters are only sent out as updates to bring the reader to the website or it is sent with all the information already contained in it. With the latter of this statement, there's usually a webpage, not necessarily a website that leads the reader to the current newsletter, letting them know that it is published and ready for viewing. But no matter the way, of a newsletter, there has to be a web presence of some sort to identify the industry of which the newsletter is being published.
So, newsletters will always be associated or rooted to an industry or niche website. And now, either the newsletter with guide the reader to the associated website for more information or the webpage will guide them the newsletter itself, whether it be to subscribe or read online.
So, what industry or niche in the industry does your newsletter represent?