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A Tribute to WSJ Sunday

The Wall Street Journal Sunday's last publication was on February 8th, 2015. It is sad to see such a fine publication cease to exist. The WSJ Sunday had provided many years of sound investing advice to the average investor.

The WSJ published its first issue on September 12, 1999. Each Sunday it provided a variety of articles covering issues ranging from developments in the stock market to how to choose investments wisely. It was a supplement to newspapers across the United States.

One of the main focuses was on teaching the average investor to handle their own finances. Much emphasis was put on how to build a successful portfolio yourself. The reader could learn how to prepare for retirement, what mutual funds to choose, and how taxes would affect you. From week to week, topics could include family issues related to spending and children or issues related to homeownership.

The writers, columnists, and editorial staff did a great job bringing issues to light in a direct and comprehensive way. I, personally, learned a lot through reading The WSJ Sunday. I will miss it. Two of my favorite columnists wrote for The WSJ Sunday: Jonathan Clements and Brett Arends. They always gave sound advice. Most of this advice was geared towards keeping costs low and maintaining a simple investing life.

Sadly, the main reason The WSJ Sunday cited for ending publication in their goodbye letter was the drop off in advertising revenue. This is an issue that has seen many other newspapers close their doors. With the advent of digital media, newspapers have not been able to hold onto readers. Advertisers have moved to other venues in search of an audience.

For the younger generation, this may not seem too problematic. To those of us a little older, we remember the pleasure of a Sunday morning leisurely reading a newspaper. Times change and we have to change with it. In this case, we move on with one less fine source of investing advice.

There are many online sources that will try to replace The WSJ Sunday. We can only hope that they do as good a job. It will be one tough act to follow.

So here is a tribute to The WSJ Sunday: Thank you for all the years of enlightening personal finance and investing information. You will be missed. May all your columnists and hard-working staff enjoy success in the future. It has been a pleasure to read your publication all these years.

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