Video is easy to shoot with the latest technology. Use a combination of video clips, photographs, power point slides and more to create a dynamic video that engages your visitors. There are a variety of software packages available from free products to the pricier high-end video editing softwares such as Adobe's Premiere. For most businesses, videos don't need to be that complicated. Windows Movie Maker for example, is a great free software that is very easy for beginners to use. It allows you to add captions, sounds, transitions and other elements. You can use still photos, video clips or both. Once you create your video and are satisfied with it you can easily share it via Facebook or upload it to YouTube.
A couple of other good free video editors for Windows to check out are Wax and Storyboard Pro.
Websites like YouTube make it very easy to upload and share videos. You can also opt to keep it private if you wish and you can disallow comments if you don't want to deal with trolls or spam. Use the "embed" feature to add the video to your website. Simply copy and paste the HTML where you want your video to appear. Hosting your video on a site like YouTube uses less storage space and bandwidth. For that reason I find it preferrable to upload my videos to YouTube. I also share my videos and make them public, allowing others to find them via search.
If you prefer to host your own video and don't want to do all the coding there is a free software for both Windows and Mac that helps you easily embed video to your website or blog with just a few clicks and no coding required. Video Lightbox works in 3 simple steps and comes with a built in FTP feature to make uploading a snap. It displays a nice thumbnail image of your video in the player. There is a free version and a business edition.
Why Use Video?
Make a personal connection with your visitors and customer base
Share important information and develop expertise
Videos convey more information faster and time is money
Capture visitors attention and keep them engaged longer
Makes your website "sticky" providing an interactive experience
It's simple, can be inexpensive and is powerful.
Video often helps a websites search engine rankings
The possibility of the next viral video to boost your business ;)