List building is very important and necessary for email marketing success. It is equally as important and necessary for the success of ezines and newsletters, too. Beside content, the number of subscribers you have will determine how successful your ezine or newsletter will be.
List Building for Ezines and Newsletters begins with collecting email addresses. The way you go about collecting them will vary according to preference. When you build a list of email addresses that have opted-in to receive your newsletter, you have an advantage. You are now in a position to build relationships with those who have an interest in your newsletter or ezine. You have also created a base platform from which you can promote, market or advertise your products and/or services. All of this done through list building for your newsletter or ezine.
There are several ways and techniques of building lists for your newsletters or ezines. One of the most popular is using an auto-responder service. When using this type of service, the service itself lays everything out for you to market to your potential customers and consumers. This is commonly known as email marketing campaigns.
The first way is to write a promotional article promoting your newsletter, complete with a sign-up form. In the article, be sure to explain what your newsletter is about and why someone would want to subscribe to it. Include information such as how often your newsletter is sent out, what kind of topics or special features they can expect to read in each issue of your newsletter, etc.
The article can then be posted to your website or blog. Once posted, post the article’s link to all your social networking sites, such as Facebook, twitter, etc. You can even send an email with the link to your personal email list of people you already know. Of course you don’t want to spam anyone, so be sure to explain about the link in the article. This way they can read more about it on your site. This is also a good way to get traffic to your website.
Once you have your article promotion in place, consider doing a special offer or a free giveaway when someone opts-in to your newsletter. It could be receiving a discount on a product or service you currently offer. You could offer a free report of some sort or an eBook that is niche specific to reward your subscribers for opting-in.
Your list is your greatest assest and it is vital to the life of your ezine or newsletter. You want to keep building and adding to your list constantly. The more subscribers you have the more potential of building a great and succesful email marketing business.
Grace D. Dooley, Editor
Ezines and Newsletters Site