Every now and then something new comes to an industry or culture and it changes the way business is done forever. It’s simple; someone hears a new beat and begins to march to it and before long that new beat becomes the cadence that others live by.
One such new sound is happening in the mid-sized, Texas town of Tyler, at an outstanding and beautiful place called Caffee Tazza. Caffee Tazza (the Italian translation means “coffee cup”) has brought a refreshing change to the coffee culture. Owner Jane Keller is creating a new vibration that’s resonating with coffee lovers. She has combined her love for excellent coffee with her love for the quaint Italian-café experience. She offers her customers a chance to “vacation” every time they walk through the elegant glass doors.
The intoxicating coffee aroma along with brightly colored Italian ceramics, “food art” sandwiches and perfect lighting are a delight to the senses. It’s obvious that Jane and her husband, Todd, considered every detail in designing their café.
“We wanted to create a place where people would come to relax, meet with good friends and leave the rush and demands of daily life behind,” says Jane. I complimented Jane on the best cappuccino that I’ve ever had. It was smooth, dark chocolate, not too sweet or too rich, and not one trace of the sometimes “burned” taste that is often found with many coffee drinks. They use Cuvee Coffee beans, a regional, fair-trade coffee roaster who was given the charge to find the best coffee beans for the café. As a result, the beans are of excellent quality and never over roasted.
The drink was just the beginning of the Caffee Tazza experience. The interior designed by the Italian company, Studio Ectypos, is rich with stunning wood cabinets, tables and chairs. The natural light softly filters into the place through contemporary sky-light circles, and dances with the mahogany, marble and unique metal panels that are a work of art. Like furnishings you would find in a custom home, they extend an invitation to guests to stay a while. You won’t get your hot drink served in a restaurant-supply coffee cup. Instead, you’ll be served something hot and tasty in a beautiful ceramic coffee cup or mug. Customers routinely ask about the ceramics, where they come from and why have they been included in the design of the café. Jane and Todd make this information available to everyone via a flyer-style, information sheet they keep near the drink condiments.
The business is doing very well. For Jane it is the fruition of a twenty-year dream. Relocating from Seattle, Washington, to Tyler, Texas, was the first step. As it turns out the two are a perfect fit. The demographics support the luxurious offerings of the new café, evidenced by a full house most days for early morning coffee, lunch, dinner and weekend brunch which is often filled to capacity.
Caffee Tazza is doing a lot of little things right. These are the “little things” that add up to a huge success. The elegance and lux atmosphere is inviting and friendly. The refreshing red carpet treatment is rolled out for everyone in a time when customer service has become all but a thing of the past.
Jane’s tips for success are simple: find a compatible partner who understands your vision and will work with you to see it become a reality; follow your instincts (or inner guidance), don’t take yourself too seriously, and finally, laugh at yourself and enjoy others.
Caffee Tazza is changing the way we enjoy coffee and life. They invite all of us to take time to not just drink a cup of coffee or delightful cappuccino, but to savor it. To abandon our “drive-thru,” “eat-on-the-run” mentality and take on a more balanced serene approach to nourishing ourselves and spending time with others. This is the essence of the quintessential atmosphere and elegance of Caffee Tazza.. There’s a new sound coming from Caffee Tazza and people are tapping their fingers and toes to the rhythm. It’s not business as usual for the coffee culture of Tyler, Texas. Thanks to Jane and Todd it’s business much better than usual.
The company has plans for growth; it’s just a matter of time before you will see a Caffee Tazza in a major city near you. You can see this beautiful café at www.studioectypos.com and visit their site at www.caffeetazza.net.