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BellaOnline's Cocktails Editor

Brand Names, Product Reviews, Endorsements

Rules and regulations surrounding my use of this website require a discussion of brand names, product reviews, endorsements, and the like. These rules and regulations were established and are enforced by both the BellaOnline administrators and various branches of the government in the United States as well as elsewhere.

One very important element of these regulations requires every writer of a product review or endorsement to disclose, along with the review, the means by which the reviewer obtained the product. Did s/he purchase it out of curiosity? Was it sent to the reviewer directly from the producer? If so, was the reviewer paid to write the review? Who paid for the product?

Full disclosure of these details helps all product reviewers to maintain a level of integrity that readers believe in. Honest reviews - good, bad, and everything in between - improve the online experience for all parties, from the producer to the reviewer to the reader who makes the final decision to buy or not.

Frequent readers to this site may note that I rarely use brand names when writing about cocktails. Here are several reasons why:

Not every brand name is available everywhere. During my career as a professional chef, I saw people avoid using a recipe when they couldnít find ingredients by brand name, even when a perfectly acceptable substitute was available. There are almost always acceptable substitutes.

I personally am not a name-brand kinda gal. Once my darling derriere reached the age it no longer looked so good right next to my Calvinís, brand names ceased to be of interest to me.

Although not a name dropper by nature, I do recognize the value of advertising. I welcome inquiries from potential advertisers and sponsors of this site and promise to promote their products in relevant and tasteful fashion. Questions? Please click on the yellow envelope / contact icon at the right of this screen page.

Product reviews and endorsements are important to me, too, and I will do my best to review any and all products in a fair and unbiased way. I donít write unsolicited reviews because Iíve acquired a handy arsenal of trusted tools and products over the years and I donít often buy the latest thing just because itís the latest thing.

That doesnít mean Iím not as curious as the next person, though. I love to explore new things. Thereís always room in my home bar for a new favorite or two. Got a new book, a new twist on a cork screw, or the best champagne since Dom Perignonís first bottle, let me know. Chances are, Iíd be delighted to see it. Again, please see the yellow envelope / contact icon at the right hand side of this page.

Is there a cocktail-related product youíd like to review or share an opinion of? Please visit my Cocktails forum and let us know what you like or donít like. Your opinion matters to us all.

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