Run Away Rabbit Creations. No, it’s not the title of a book or a command to a little furry creature. It’s the name of a new company that was inspired by a pair of soft bunny slippers and two very good friends. It’s what I call a “comfort” company. It’s a little like comfort food without the guilt or extra pounds. Run Away Bunny, grew from a conversation between Gayla Warner and Laura Jones. They started by bringing back the classic comfortable rabbit slippers for women. The warm treats for your feet were a big success. The next thing was to add slippers for children and it comes as a surprise to me that even men wanted their feet snuggled by the little bunnies, so the Classic Big Foot bunny slipper emerged.
I like Run Away Rabbit Creations because they took a simple passion for comfort and matched it with a good idea. They realized that if they enjoyed the playfulness of rabbit slippers, others would also. Then they sat down and made a plan to make it happen. The women grew their product line to include additional comforting products like the Super Soft Hoodie and Not Your Grannies Bed Jacket.
I had a chance to speak with Laura Jones, who shared of the willingness of the two women to do the work of taking orders, packaging and shipping. That was in the early days before they were selling their products to large companies and spas. They worked the company until the company began to work for them. That’s an important factor when starting any new venture. Your most important resource is to use what you already have. Recently, a business owner of a botanical flower arranging shop, told me that she felt it was important for every company to have their own “wow” factor in order to stand out above the rest. Every thing about Run Away Bunny says “wow”. Even if you don’t purchase a pair of slippers for yourself, there’s a chance at some point you may want to purchase a pair for someone else.
I was drawn to the Run Away Rabbit Pretty Bag© which can hold all of the things that I need to take with me when I’m heading out of the door, including my laptop. The clever entrepreneurs have been featured in several publications and continue to draw the attention of the end user as well as wholesalers. They are also an inspiration to those who want to know how to turn a passion into a growing business! The Pretty Bag© is the feature of the month on the Thrive In Balance© website, a site dedicated to organizing and creating whole life balance. The organizing industry is a perfect, next bunny step (smile intended!) for the two Run Away Rabbit women.