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The Branding of the Pro-Life Movement

In the early to mid-nineties, when I was a teenager, I remember reading YM magazine. It brought me a fresh perspective on young womenís rights. I was living in a Christian home where my parents closely monitored the things that were influencing me and anytime I read YM, I was struck by the modern and exiting way it described womenís health and relationship issues.

As I grew up and continued to research womenís rights and bioethics, I found that the liberal view nearly always had a bright, colorful spin on things, while the moderate-conservative side was often boring and rote. Where was the excitement to draw young women into doing the right thing?

Not having premarital sex and abortions is associated with better mental and physical health, as well as stronger relationships. Instead of the typical, but dull crisis pregnancy center pamphlet, where was the vibrant young woman running down a forest trail, drawing positive attention to a healthy lifestyle? The pro-life movement needs to have an injection of excitement and youth in order to stay relevant to todayís at-risk women.

Here are just two groups bringing about a change in the branding of todayís pro-life movement.

Live Action, a student group that exposes shortfalls within the pro-abortion industry, is tech savvy and youth oriented. In their Mona Lisa Project, they go undercover into Planned Parenthood clinics, posing as underage girls seeking abortions to cover up their relationships with much older men. They catch Planned Parenthood employees violating statutory rape and parental consent laws on camera. The delivery and editing of the sequences is brilliant and draws you in.

Stand Up Girl, an online community for young women with unexpected pregnancies. The website provides information on all aspects of pregnancy, from message boards to personal stories to pregnancy charts. Itís not cutting-edge modern to todayís teenage standard, but it does provide an open, inviting community for young women in need.

What can be done to modernize the pro-life movement? One organization at a time, we can turn this ship around to become relevant to todayís youth.


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