Twitter Post by Glory Borgeson:
“So, what ideas do you have right now for your biz that you can implement that will deliver "Wow!" customer service next week?”
Glory Borgeson, Borgeson Consulting
Great question huh? This seemingly simple question can change the course of a business. How much do you think about your business or personal wow factor? What would it take to produce unstoppable “wow” in your business?
When you go to the Borgeson Consulting website, you may find that you ask yourself questions like this and more. The website is generous, with useful information designed to help you take your business to a new level.
Glory Bergeson, helps you make the “wow” connection that will keep new customers knocking on your door and old customers coming back for more. This message is timely as many companies are trying to do more with less. You know, the more bricks, less straw leadership model. If more bricks, less straw is your leadership style, not only will the employees and the company suffer, the customers suffer as well.
But, what if you and your team grabbed some ice cold lemonade and gathered around the table to answer the customer service question? My guess is that by making your team members (or family members if you’re a solo business owner) a part of the process, you’ll come up with outstanding ideas that you can implement right now to get you on the road to becoming wowtastic to your customers and keep them coming back for more.
Here are a few universal ideas that any business owner can use to bring more “wow” to your customer service:
-Start with “yes” instead of “no”. Many businesses train, plan and practice how to say “no” to their customers. If you want to stand out, make “yes” a part of your company culture. You’ll sparkle next to the “no” guys.
-Connect for connection sake. Not everything that goes out from your email or snail mail has to be a sales call to action. What about sending out a thank you note or a helpful resource or tip? My parents have a flyer from a real estate agent that says:
Tips for Surviving the BIG EARTHQUAKE!
At the end of the flyer, under all of the tips there’s the contact information to the realtor. This flyer has been on their bulletin board for a long time. If one of the things they decided to do to prepare for the BIG ONE is to relocate, they’ll call the number at the bottom of the page.
-Be Kind. This is my favorite of all. Kindness goes a long, long way, and creates wowtastic customer service results. Your customers will tell their friends about you just because you were kind. Sarcasm and cynicism may create a “they’re dumb and we’re smart” culture in your company, but it won’t create wowtastic customer service performance.
These are just a few ideas on the general list. The best and most exciting list is the one that you create for your company.
In his book Tribes, Seth Godin says that leaders use passion and ideas to lead people. With that in mind, write your customer service idea list and then take a look at it. How can the ideas on your list lead your customers to singing your “wow” praises? How can you become “wowtastic”?
That’s what I learned today on Twitter inspired by @Glory Borgeson, author of
“Catapult Your Business to New Heights: Sure-Fire Strategies to Increase Profit!”