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BellaOnline's Fragrance Editor

The Fragrance Review

Read all about it, The Fragrance Review. Let your nose be your guide to some of the most sensual,sultry and invigorating aromas to come to market.

While creating individual scent connections isnít an entirely new concept, itís not something that we think of when we think of a fragrance or big name scent. But for Laura Donna, owner/founder of LauraDonna.com, and Mandy Aftel, owner/founder aftelier.com, this is exactly what they do. According to Donna, ďA fragrance is founded on the promise of individual pleasure, but marketed to a demographic. The only way to find out what smells good to an individual is to ask.Ē Since all scents are personal, see for yourself what their concept of creating scents is all about.

Your nose knows. These beauties will take center stage in September, (not as far away as you might think), at your top retail stores. So take a girls weekend to whiff and sniff as you browse the fragrance counters.

Idole díArmani by Giorgio Armani, an ode to femininity. Top notes of Sicilian Clementine, pear, ginger and Indian davana. The heart of this scent, saffron, Egyptian jasmine and Loukoum rose and based on a dry down of patchouli and vetiver. ooooh my ...

Christian Audigier by Christian Audigier, Created to convey his love affair with his wife, Ira, the fragrance begins with top notes of blackberry, pomegranate sorbet and juicy tangerine. Its middle notes of black coconut, magnolia, and wild orchid and is based on a dry down of Indonesian sandalwood, amber crystals and exotic woods. Sounds good enough to eat.

Aerin Lauder, found a fragrance that was never completed by her grandmother, Estee Lauder, locked in the archives of International Flavors & Fragrance. Bringing it to life, Aerin Lauder has named it Private Collection Jasmine White Moss. Its top notes are mandarin and absolutes of black currant bud, galbanum and bergamot. The heart of the scent is jasmine sambac absolute, ylang ylang, jasmine India absolutes, violet, orange flower absolute and orris and is based on a dry down of absolutes of patchouli heart, vetiver and white moss mist (an Estee Lauder exclusive). This beauty is available now at exclusive retail stores.

Beauty 360, the high-end beauty culture built by CVS/pharmacy, is taking advantage of traffic that comes into CVS for other needs. Launched in 2008 in Washington, DC, Beauty 360 provides access to prestige and niche brands that are typically found in department stores and specialty locations. Beauty 360 recruits and hires licensed Estheticians and Cosmetologist. Sounds like someones going to have a run for their money.

Thatís it for now, off to see what new scents I can put my nose into.

Life Never Smelled So Sweet,

Julietteís website


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