Guest Article by Julia Stege, MFA
Every business owner faces the challenge of attracting the right customers for their product or service. This article, written by my guest Julia Stege, the Magical Law of Attraction Marketer, is the first in 6-Part Series: How to Attract Perfect Customers Online and in Life!
Do you wish you could attract perfect customers while enjoying life? Do you think itís possible to have fun while marketing? Most of us consider marketing to be an unfortunate necessity, something we donít understand or donít like to do. Some of this is because of the ďDog Eat DogĒ model of advertising we were raised with.
A New Paradigm for Marketing
Most traditional marketing is about targeting an audience and inundating them with repeated messages until they succumb and buy something they donít really want or need. Billions of advertising dollars are spent to lure people away from their own intuition. But there is a growing population of us who are becoming more sophisticated about our buying choices and the messages we support, and we want our own marketing to reflect this change.
Rather than retreat from marketing altogether, I believe we want to create a new paradigm for marketing that is authentic and fun, that forwards our mission and purpose with clarity, and that attracts our perfect customers to us. I call this new paradigm Magical MarketingTM
Who do You Want to Attract?
An important step in creating our Magical Marketing PlanTM is to clarify who our perfect customers are. Some of us havenít considered that we can attract customers we like, people who inspire us while valuing our talents, brilliant conversationalists who provide money and additional resources to forward our missions. Sometimes we feel stuck in a rut of working with people we donít like or who disappoint us. The Law of Attraction says what we focus on expands, and if we are focused on lack, we will attract more lack. To empower our ability to attract perfect customers, lets consciously use the Law of Attraction and focus on the kind of people we want to attract.
Attractive Action #1: write down the qualities you want in your perfect customers. Consider their personality traits, the resources they have, how they find you, what they want you to do, what they say to you, what they think about you. Keep going on this list until you cannot think of any more traits. If you encounter someone who disappoints you, stop to consider what traits you would prefer and write them down. Focus on what you want and watch it expand.
What Do You Love to Do
The most successful entrepreneurs I know attract customers in magical ways while theyíre busy having fun. They promote things that reflect their life purpose, and enjoy talking about what they do as a result. These people are irresistible to their perfect customers because they are authentic and passionate. When we share ourselves while doing what we love, we too become irresistible magnets to our perfect customers.
Attractive Action # 2: Write down everything you like to do, including what you like to offer in your business, the activities you like to do in your day, the things you like to do for fun. Include your favorite Social Networks and what you love about them. Also write down your dreams and aspirations, what you would like to be, do or have. Consider how these are related to your business. Is your business aligned with your dreams and your loves? How could you do what you love in a way that promotes your business? Be inventive and create new relationships between pleasure and marketing.
Bring it All Together
Now you have a list for what your perfect customers are like and what you love to do and your spirits are lifted a bit. You are on your way to attracting your perfect customers. Taking some of the actions you consider fun is a way to increase your chances of connecting with other like minded souls would want your special offering. Go forth, have fun, attract, and donít forget to bring your business cards!
Next Week:"What You Seek is Seeking You: Authentic Marketing is Key"
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: This article was originally printed on jBellaonline.com and featured in the Business Owners section wrtten by Jordan Mercedes. Jordan is the host of Thrive Connect radio and founder of two successful small businesses, Thrive In Balance & Jordan Mercedes Art Collection.
Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, Wildly Attractive WebsitesTM, Branding from the HeartTM, and smart Social Networking strategies.