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The problem is simple. Until recently, Internet Explorer 6 came packaged with most computers. My computer is only a few years old and it had IE6 already installed "right out of the box". Most computer uses don't think about the browser they are using and whether it is old or new. They don't think about upgrading the old browser until a problem arises.
Before these movements began, many IE6 users were not aware of the many problems and security flaws caused by IE6 because of all the hacks that designers used to add to webpages to compensate for IE6 weaknesses. This was nice for the IE user but caused many problems for others. Designing and developing for IE6 is very time consuming and therefore costly for these designer's clients. For the last few years, designers have realized that using these hacks have continued to perpetuate this situation.
That's when the movement started. The hope is that by not adding these IE6 hacks when designing webpages, IE6 users will not only become aware of the problems that IE6 causes but will realize how much of the web that they are missing out on by not using an updated browser.
Stop IE6
http://www.stopie6.com/
Stop Living in the Past
http://www.stoplivinginthepast.com/
IE6 No More
http://www.ie6nomore.com/
Bring Down IE6
http://www.bringdownie6.com/
Firefox 3
http://www.mozilla.com/en-US/firefox/firefox.html
Internet Explorer 8
http://www.microsoft.com/windows/internet-explorer/default.aspx
Opera 10
http://www.opera.com/
Safari 4
http://www.apple.com/safari/
Google Chrome 5
http://www.google.com/chrome