Is it cool to be spotted with a cup of tea, or a fruity and frothy tea infusion creation?
Is tea trendy? Yes it is! Is tea here to stay?
Tea has never gone out of favor. Tea is still considered the most consumed beverage in the world over. Tea is a hot item to be associated with in the United States currently. The popularity of tea has soared in the United States. The consumers’ wants, desires, and tastes will help in driving the markets.
In America, some 2007/2008 figures have 7 billion in sales of tea here. We know that the United States loves its iced tea over hot tea. And we also know that in America about 80% of cupboards and pantries contain tea.
To obtain data on statistical information was somewhat difficult. First, tea drinking and consumption statistics can depend on a lot of factors. And depending on what country it is, or company reporting the figures, they may be at times distorted. So to get the overview I had to visit hundreds of sites. The trends, the market guessing and the consumption totals I found were somewhat interesting.
For many centuries, countries such as China and Japan they have long led the world in the consumption, production, and distribution of tea. Their numbers always remain constant. The secondary leaders have long established themselves as well in consumption, and trends: They are: (and are in no specific order)
Fast becoming leaders in this area are:
The current trends in the United States are that of health and convenience. The manufactures of the tea are answering the call of the consumer by putting more and more types of tea in bottles. This trend mentioned above is yet another way to keep the United States consumer on track with their demands in the trendy tea market. Specialty teas are yet another United States trend.
Specialty teas are teas that may be based on a theme, for example, chocolate tea for Valentines Day, or they may be mixed teas or blended teas. For example: a fancy fruited tisane.
The current trends in tea that you will see a lot in your neighborhood grocery are number 1: supplements and vitamins being added in for over all health and well being, the second would be the call for eco-friendly and earth sustainable products, the third is home convenience in machine made teas (sans whistling kettle). The nearest of future trends will be that of bubble tea and loose leaf tea.
No matter what, the future is definitely going to include tea. Although the United States consumer desires to have the utmost in convenience, and healthy products, it is still apparent that sustainability reins at the top of the list.