I use to wonder what I can do to help a missing child. Then I realized the answer arrives in my mailbox every week on my coupon mailer. Previously the mailer was a little white rectangular card containing the picture of a missing child on one side and coupons for a local business on the other side.

A company called ADVO in cooperation with the NCMEC (National Center for Missing and Exploited Children) sends out pictures of a missing child imprinted on your mass mailing free coupons that is placed in your mailbox every week.

The campaign is titled “Have you seen me?" and is delivered to every mailbox across America. Yet, how many people reading this article knew that fact?

When that child arrives in your mailbox every week do you actually look at the picture of the missing child or children or do you instead quickly flip the coupons into the recycle bin or your coupon holder (never giving that child a glance.

I challenge everyone reading this article to look at every child from this day forward and to notice what color the child's eyes are in the photo. Now, look closer, does that child look familiar to you. Think hard. Is the missing child someone in your neighborhood, in your child’s classroom, or the child of someone you know personally?

If you recognize the missing child in the picture, please calls the 800 number provided and help reunite a missing child and their family. You can also contact your local police department or call 911.

If you have children show them the picture each week of the missing child or missing children who have arrived in your mailbox and ask them if they recognize the child. If the child in the picture is attending the same school as your children they may recognize that child. Perhaps the missing child is a schoolmate who sits across the desk that from your child. Maybe your child plays with the missing child in the neighborhood, or at the park, or at school during recess.

Please look at the faces of America’s missing children as he or she arrives each week in your home. The child you recognize maybe a child who has been taken from a parent through a custody dispute, and you may be the key to helping that child be reunited with his or her family.