logo
g Text Version
Beauty & Self
Books & Music
Career
Computers
Education
Family
Food & Wine
Health & Fitness
Hobbies & Crafts
Home & Garden
Money
News & Politics
Relationships
Religion & Spirituality
Sports
Travel & Culture
TV & Movies

dailyclick
Bored? Games!
Nutrition
Postcards
Take a Quiz
Rate My Photo

new
Houseplants
Romance Movies
Creativity
Family Travel
Southwest USA
Irish Culture
Home Finance


dailyclick
All times in EST

Clairvoyance: 08:00 PM

Full Schedule
g
g Business Owners Site

BellaOnline's Business Owners Editor

g

Brains on Fire for Corp Identity




CAMPAIGNS VS. MOVEMENTS

It finally arrived, the brown package that Iíd been waiting for even dreaming about. It contained my hard cover copy of Brains on Fire Igniting Powerful Sustainable Word of Mouth Movements. Itís a corporate identity book that discusses the difference between a campaign and a movement. Iím not that big on campaigns and I love movements.

Have you ever wondered how a movement gets started? Do you ever wonder how creating a movement with your brand can set you apart from the competition? Brains on Fire takes regular companies, places a stethoscope at the heart of the business and listens for this: PASSION. Find the passion and you find a potential movement within your business or organization.

FIND THE PASSION

Brains on Fire is about the conversations, connections and interactions that you have with your customers. From Brains on Fire, youíll be inspired to set any dead weight that you have on fire. Then I think youíll want to light a fire in those around you and create a new business identity.

According to the authors, campaigns have a start and finish. Movements live well beyond those who start them and they pick up a lot of supporters along the way. Where is the passion in your business? Do you have what it takes to start a movement? What is your passionate story? Whoís the cheerleader in your organization? It may not be who you think. Your passionate leaders may be in unexpected places doing ordinary jobs. They may not come up with ideas but they can make them happen because they care.

Whatís powerful about this book is that it can be a game changer for your business. In a time when many are struggling to hold the business together, you can shake yours up a little by discovering the heart of your company message. In the book you'll read about how a scissor company created a movement. Yes, scissors.

CAMPAIGNS ARE LIMITED, MOVEMENTS ARE LIMITLESS

Campaigns are limited, movements are limitless. Take a look at your brand identity does it say what you want it to say? If not, Brains on Fire may give you a few clues on how you can make a change.








Add Brains+on+Fire+for+Corp+Identity to Twitter Add Brains+on+Fire+for+Corp+Identity to Facebook Add Brains+on+Fire+for+Corp+Identity to MySpace Add Brains+on+Fire+for+Corp+Identity to Del.icio.us Digg Brains+on+Fire+for+Corp+Identity Add Brains+on+Fire+for+Corp+Identity to Yahoo My Web Add Brains+on+Fire+for+Corp+Identity to Google Bookmarks Add Brains+on+Fire+for+Corp+Identity to Stumbleupon Add Brains+on+Fire+for+Corp+Identity to Reddit




RSS | Editor's Picks Articles | Top Ten Articles | Previous Features | Site Map


For FREE email updates, subscribe to the Business Owners Newsletter


Past Issues


print
Printer Friendly
bookmark
Bookmark
tell friend
Tell a Friend
forum
Forum
email
Email Editor


Content copyright © 2014 by Jordan Mercedes. All rights reserved.
This content was written by Jordan Mercedes. If you wish to use this content in any manner, you need written permission. Contact Jordan Mercedes for details.

g


g features
Start-Up Mentor Alex Genadinik

Momentum Mentor Chris Brogan

5 Strategies to Increase Your Content Marketing

Archives | Site Map

forum
Forum
email
Contact

Past Issues
memberscenter


vote
Poetry
Daily
Weekly
Monthly
Less than Monthly



BellaOnline on Facebook
g


| About BellaOnline | Privacy Policy | Advertising | Become an Editor |
Website copyright © 2014 Minerva WebWorks LLC. All rights reserved.


BellaOnline Editor