| In this tutorial, we will create the short version of the brand animation bumper for a video marketing campaign. From this short version, we will create a longer more detailed bumper. Each bumper can be used in many ways such as the beginning or ending of a book trailer, training video and other types of video marketing. The product we are marketing is my series of DIY ebooks for creating and marketing book apps.|
The short version of the bumper animation will contain the most important branding assets; the mouse character, the book subtitle ďAll you need is a mouseĒ and the company name and url.
The long version will have similar but longer animation. The part of the bumper animation that is common to both versions is the curved line drawing masking animation at the start and the branding elements mentioned above.
Line Drawing Mask Animation
There are three design elements on the screen during this animation. The background gradient layer remains static. The curved line png also remains static and the mask layer moves to the right, giving the illusion that the curved line is begin drawn on the screen.