Guest Author - Katie Byrd
Go to Brainstorming through “brainwriting” (writing down every idea that comes to mind) can generate 40% more new ideas than just thinking about things. Another productive technique is taking a break and coming back to the problem when you feel refreshed. With this second round, Dr. Paulus found people could come up with 66% more ideas.
So, when you’re looking for insight or breakthroughs, get out paper and pen. Write down every possibility - no matter how outrageous. Then take a walk, sleep on it or just enjoy a nice relaxing bath. After all, the great Greek mathematician, Archimedes, got one of his most life-changing ideas while in the tub. He was so excited he jumped out of the water and ran naked through the streets of Athens shouting, “Eureka, I found it!”
Although enthusiasm is very important, that much “bare” spontaneity isn’t necessary. As Dr. Paulus discovered, you don’t have to “share yourself” with a whole group of others when brainstorming for new ideas.
Go to Brainstorming through “brainwriting” (writing down every idea that comes to mind) can generate 40% more new ideas than just thinking about things. Another productive technique is taking a break and coming back to the problem when you feel refreshed. With this second round, Dr. Paulus found people could come up with 66% more ideas.
So, when you’re looking for insight or breakthroughs, get out paper and pen. Write down every possibility - no matter how outrageous. Then take a walk, sleep on it or just enjoy a nice relaxing bath. After all, the great Greek mathematician, Archimedes, got one of his most life-changing ideas while in the tub. He was so excited he jumped out of the water and ran naked through the streets of Athens shouting, “Eureka, I found it!”
Although enthusiasm is very important, that much “bare” spontaneity isn’t necessary. As Dr. Paulus discovered, you don’t have to “share yourself” with a whole group of others when brainstorming for new ideas.

















