editorassistance Newsletter

Editor Assistance

May 22 2013 Editor Assistance Newsletter


Greetings and Salutations -

I've been doing some testing with Google today, to help us all learn how to use it more efficiently. Even increasing a result just one ranking level can lead to an enormous increase in traffic. That then means more people are helped by your writing time!

I posted a review for a book I just finished, "Wake Up!" about being a healthy weight. The book covers how bodies are naturally different shapes, how the media affects our image of a healthy body, and so on. So I posted the article here.

http://www.bellaonline.com/articles/art180601.asp

Next, I used the admin marketing page to post news about this new article in my various feeds. I always post on our forums, on Twitter, on LinkedIn, on Google+, and on Facebook. Then I went to Google and started searching on the title, as if I were someone seeking a review of the book. I assumed that after a few minutes the first visible result I'd see from my own efforts would be my Google+ page.

But - to my vast surprise - after five minutes a high result was the link to our BELLAONLINE FORUMS! That is, Google sees our forum system as such a valuable resource that it is polling it EVERY FIVE MINUTES looking for fresh things to link to. It had that link posted before the link to my article, before Google+, before anything else.

The forum post I made wasn't massive either. It was just what the marketing page cut-and-paste provided, along with a little note to draw people into the conversation -

http://forums.bellaonline.com/ubbthreads.php/topics/822954#Post822954

So it took literally 30 seconds or so. Those 30 seconds resulted in enormously high placement on Google!

I highly recommend you ensure each article in your library - past and present - has a matching forum thread. If you haven't been doing this in the past, this is a wonderful way to build forum traffic for your forum area. Every few days, post another historic article for people to see. Those forum posts will then drive traffic to your articles, and to whatever e-books you're recommending at the bottom of them.

I'm very happy to help out if you have questions about any of this. Just let me know how I can help! It's stunning to me how quick Google was at picking that forum post up, and in general how valuable those forum posts are.

Lisa Shea, owner
BellaOnline.com

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