Many people believe that being creative is a natural gift, and if you are not as creative as some people then it's just your bad luck. Creativity can be an innate talent for some, but for many people it takes a large amount of perseverance and determination to find new ideas and develop them into something that works.
Even for the most innovative talents in the world, they had times when they simply had no idea what to create. For painters and drawers we read about in art history books, many of them traveled to new lands to develop an "outside-the-norm" perspective on life, or associated with those who were different than their typical group of friends to see what the layers of life were like. For those of us who don't have the ability to simply pull up stakes and travel to exotic areas for inspiration, however, there are some simple habits we can cultivate that will achieve the same results.
If being creative is important to you, whether for your career or enjoyment (or both!), set aside a specific amount of time each day that you spend creating. Where the work comes in is when you realize you must still do this exercise even when you are in the mood to do something else. Take a convenient period of time, even if it's just a half hour, to create and do it without fail. This will help you develop a true habit of being able to train your mind to get into that mode. Few artists or writers simply paint, draw or work at their art whenever they feel like it and achieve great results. For many, especially those who have chosen to create a business surrounding their art, there is a certain amount of discipline that goes into developing exciting new work.
Try not to bury yourself in your art at all times. Keep a healthy balance with the other aspects of your life. It is easy to become burned out when we live with only one perspective surrounding us. Your next great inspiration may not come from being immersed in artistic endeavors; it may come from watching television with your family, taking a walk outside and getting some fresh air, reading a novel that you enjoy, or many other activities. Who knows? It might even come from that nice nap you take this afternoon! If you work on developing creative discipline combined with a good balance in your life between art and your other interests and obligations, you will always have a variety of ideas at your fingertips.