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Build A Thriving Client Base with Questions

Asking the right questions is so important when it comes to designing successful campaigns to build your personal chef business and get more clients dialing your number. Getting the right answers is just as crucial. You have to match the right services to the right clients and understand where they're coming from in order to do it successfully.

When is it appropriate to think outside of the box and 'WOW' your clients and when should you stick to the tried and true?

Considering, to some, adding extras is a welcomed surprise and viewed as going the extra mile and pays off in dividends, while to others it can be taken as an insult and seen as both inappropriate, inefficient and a waste of their resources [even if you're the one footing the bill and springing for the extras]. You're going to want to know which category you're falling into, at what times and under what circumstances.

In this article I'm going to go over a series of questions that will help you get the best snapshot of who your ideal personal chef clients are, get them booked and help you not only stay on their good side, but increase your chances of repeat and referral business.

When it comes to building your thriving client base you've gotta be clear on who those individuals are. Years ago, in my production days, I use to create character backgrounds. This is where I would take the characters in a proposed production and create their life stories: who they were, what they wanted in life, what their hardships were, their strengths and weaknesses, education, family life, etc. What all this did was give a detailed backdrop behind the psychology of the character, which gave the writer the foundation on which to create a believable storyline.

You pretty much need to do the same thing to understand your ideal personal chef client base. Look at it from these two perspectives: 1.)Who you'd like to work with and 2.)Who'd like to work with you.

Here are some great questions to begin with. Answer these questions, in as much detail as possible to get the best understanding of your ideal client.

The more you know about your ideal client, the better you are able to speak their language, appeal to their value systems and place your services in their line of sight.

Although breaking down these 40+ questions is time consuming, if done properly, can give you one of the best insurance plans against trying to grow the wrong client base and getting caught off-guard, losing a contract and worst yet, getting a bad rep.

Discover more personal chef business building tools and resources here where we'll delve deeper into the 'whys' and 'hows' of the questions in this article.

I'm dedicated to helping you achieve your personal chef business success! Follow my channel where we roll up our sleeves and design the most innovative growth and exposure strategies for your year.

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Content copyright © 2013 by Jason Hodge. All rights reserved.
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