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Business Plan Outline

This sample business plan outline plan will provide a guideline to show the sections that are typically included in a business plan.

Keep in mind when you are organizing your business plan, there is some room for flexibility. Determine the sections and information you will include in your business plan based on the nature of your business and your reason for writing the plan (a business plan written to attract financial backers will have a different focus than a plan written as an internal document to guide your business decisions.)

Please note, however, the intention of this is not to provide you with all of the information you'll need to write a business plan. That's well beyond the scope of this site. Rather, this free business plan outline is included to help you to get a good overview of what is typically included in a business plan and, hopefully, to help you feel more confident in your ability to write a business plan.

Before you're ready to start your business plan, I'd suggest you visit your local library or book store and pick up a good book or two on the subject. Two I really like are The Successful Business Plan: Secrets & Strategies for really thorough information about business plans and How to Really Create a Successful Business Plan: Step-By-Step Guide by David E. Gumpert for good, but more general (and possibly less overwhelming) information about writing business plans.

Sample Business Plan Outline

Cover Page


Table of Contents


Executive Summary


The Company


Industry and Target Market Analysis


Strategic Opportunities and Risk Analysis


Marketing Plan and Sales Strategy


Operations


Management Team


Company Development and Milestones


Finances


The Successful Business Plan: Secrets & Strategies
The Successful Business Plan: Secrets & Strategies

How to Really Create a Successful Business Plan: Step-By-Step Guide


How to Really Create a Successful Business Plan: Step-By-Step Guide

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