The purpose of content on and offline is to add perceived value, establish credibility and ultimately move your audience to action. In this series we’ll explore the dynamics behind it all and how to implement it in your business.

As the phrase “Content Is King” goes, there are many types of content that can be created to boost your brand and build your personal chef business. It’s one thing to create content to “Get Yourself Out There” and it’s a totally different thing to design content that is relevant to your audience in a way that will both build credibility, establish you as an expert, and get your targeted eyes, ears and dollars flowing your way. In this series I’ll be covering:

• Fleshing Out Your Content Objectives


• What it is
  Why you need to do it
  How you do it


• Online Planning Tools


• What they are
  How to use them
  Where to get them
  Pros & Cons


• What To Plan For In Formatting Your Content


• Developing an end results thought process
  3rd party distribution
  Getting found
  
• How To Research For Your Content


• Where to look
  Who to ask
  How to test


• What Content To Create To Build Your Audience


• The no-brainer answer
  The no-brainer platform
  The no-brainer question


• Driving Targeted Traffic To Your Destination


• Setting up your vehicle
  Enrolling extra drivers
  How to get everything moving


• Designing Your ‘CTA’


• What it is
  Why you need it
  Different types and styles


• Where To Place Your Content


• On and Offline resources
  New Media directions
  Gearing your content for a specific end goal
  Making your content re-distribution ready


• How To Market Your Content Using Key Distribution Tools


• Pre-formatting for multi-channel platforms
  Isolating your niche
  Targeting your message to market


• The Multiplication Method


• What it is
  Setting yourself up
  How to build automation into your process


• Business Building Resource Guide


• Contents
  How to use it
  How to capitalize off of it


This is a particularly exciting series for me to share with you, because it’s the culmination of the comments and questions, you’ve lobbed in my direction, sent back to you, with timely answers, for today’s marketplace. There are many things as a business owner and developer you need to grasp in this web 2.0/3.0 world so cutting-edge that you would absolutely be remiss if you don’t plug into this series. It’s chocked full of the foundational information that can aid every campaign from your start up ‘Mom & Pop’ shop to your ‘Fortune 500’ company. So read on, share it with your colleagues and by all means sign up for my newsletter “Personal Chef - The Newsletter” where I’ll have more tips and information, further building out the information in each article in this series.

As always, it’s my pleasure to bring you this business building content. Until next time...