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Why these two extensive studies on the best time to publish a blog post may not help you...
First study done by KISSMetrics, HubSpot, Dan Zarella, and Search Engine Land revealed these statistics.
If you want:
- More traffic the best time is: Monday 11am EST
A Second study by TrackMaven tracked the results of 4,618 blogs with a combined total of 1,167,426 posts tells us:
If you want more social engagement and shares:
- The best days are: Saturday and Sunday
- The best times are: 9pm – Midnight EST – any day of the week.
- With a second peak at: 4am-6am EST – Weekdays which is the beginning of the work day in Europe.
Both studies looked across the board at B2B and B2C blogs. While these studies are very interesting, they may not help you get more traffic, comments, inbound links, or social shares to your blog.
To Increase these metrics and scale-up your business takes a concentrated effort in 4 areas:
- Determine Who Your Unique Audience is;
- Produce the type of content that receives high engagement;
- Analytics to show you when your audience consumes and shares your content and how;
- Plan with both: Editorial Calendar and Social Media Campaign Calendar
Step 1: Determine Who Your Unique Audience is:
Use a Facebook Pixel on your website and/or mobile app to track and create audiences you can analyze quickly.
Facebook Pixel helps you:
- Target- Core Audiences
- Target – Custom Audiences
- Target – Lookalike Audiences
Facebook Blueprint teaches you how to do this in quick, free, courses that help you implement a targeting strategy that works for your unique audiences and customers whether you are a new or well established blogger.
Step 2: Content that receives high engagement
Most sharable blog posts types are:
- List Posts: they have a certain number of points
- Why Posts: explain something and sometimes use “Why” in the headline
Most sharable social media messaging types are:
- Direct Messages: These are short and to the point with an optimized headline, a few hashtags, and a link back to the post;
- Ask a Question: A great way to increase your social shares;
- Cite a Fact: Find interesting or controversial facts that match your niche;
- Short and Intriguing Tweetable Quotes;
- Add Intrigue: don’t tell them everything, make it a mystery or pique their curiosity;
- Add images: Facebook, Twitter, Google+, Pinterest, and Instagram are all very visual platforms.
Step 3: Analytics
To find success it is essential that you track your stats. This will help you to learn what times and days your audience engages with your content, which content they like best, and which they have no interest in.
This information allows you to easily scale-up your traffic and social engagements making a positive impact on your bottom line.
One of the best ways is to use Google Analytics. They offer free, premium, and mobile applications. Google Analytics can be used with Self-Hosted WordPress blogs, Blogger.com blogs, WordPress.com blogs and many other blog platforms.
Step 4: Planning & Automation:
In order to plan effectively you must combine your plans for your content marketing, social media marketing, blog management, and marketing projects.
Planning helps you to create shareable content, create and send out unique social messaging that will engage with people. While this may sound like too much work, it doesn’t have to be.
To be successful at blogging you have to treat it like a business and not a hobby.
All successful businesses plan extensively. Even solo writers, authors, artists, and other solopreneurs need to plan in order to be able to scale-up their business.
CoSchdule has created the #1 Marketing Calendar for everything you need organized, which means no more spreadsheets or wasted time.
With your own all-in-one Editorial Calendar you can plan, publish, promote, and automate.
You can even execute, plan, and promote your own unique social media strategy that will engage your target audience in the ways they like; and on the days and times they use their favorite social media platforms.