Guest Author - Violette DeSantis
Publishing a blog is all about communicating to readers. A blogger's goal is to grow a community of like-minded readers. This following of readers might be friends, family or customers depending on the blogger's intent for blogging.
Your challenge as a blogger is to publish online content, commonly known as a blog post. The best time to publish that blog post is before your readers visit your blog site each day. However, most new bloggers focus so much on wanting blog traffic that they post once or twice and then wait for visitors to respond to a few posts. When there is no response they alienate themselves off from their blogs and don’t realize that the first task of the blogger is to post on a regular basis to start to build a visitor base.
Here are some tips on posting regularly and on reaching out to your blog visitors.
Write and post consistently – plan your blog posts a week or two ahead and post in advance if your blog niche allows. You can still be flexible when a relevant topic comes your way unexpectedly.
Pick the same days and times to do your writing – the writers who get the job done are the ones who consistently schedule to write on particular days or during the same time every day.
List your posting schedule – perhaps you are not a daily blogger, let your readers know what days you do post on so they can plan to stop by on those days.
Offer RSS Feed subscription info – your readers can sign up to be notified when you post. This is great for the blogger who does not post every day.
Moderate your comments – comments are content and visitors that took the time to respond hope to be heard. Remember to moderate comments and approve them if relevant. Don’t forget to respond to the comment on your site.
Visit the blogs of your commenters – leaving a comment and connecting with a fellow blogger builds trust. It could lead to a link exchange or future exchange of guest posts.
If you’ve been blogging a while you are familiar with the dips in traffic when you don’t post consistently. Just know that you can gain it back when you begin to post consistently again. If you’re a new blogger you may be worrying about 101 things related to blogging all at once and the reality is it takes time to build traffic. It is better to start with a strong foundation of posting consistently than trying to do 100 other things related to blogging.
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