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BellaOnline's Cosmetics Editor

Makeup Dupes

Finding that perfect shade of lipstick or eye shadow can be a lot of fun. Once you find something you love, you may become attached to it, only to find out later that the manufacturer has discontinued your favorite product. It’s a very disappointing situation. Another problem arises when you find a color you love, but it happens to be part of a high-end cosmetics line and you simply can’t afford the price tag. That’s where makeup duplicates, or “dupes,” come in.

What are Dupes?
Makeup dupes are products that share strong similarities, especially color. Women often seek out dupes when they can’t find the color they usually buy, can’t afford a particular product, or simply want to pay less to create a look similar to the product they replace with a dupe.

These nearly identical products can be found among different cosmetics lines. It’s popular to look for drug store dupes of high-end products. But many cosmetics companies also make colors that are very similar to each other. They may differ so slightly that, once applied, no one would be able to tell the difference.

In some instances, the less expensive products are even manufactured in the same facility as the luxury brands. The same company may own these lines. For example, L’Oréal USA owns several lines including Urban Decay, Lancôme and of course L’Oréal. That’s not to say that the L’Oréal products are exactly the same as Lancôme’s products. But you might find similar products, colors, and even ingredients.

Where to Find Dupes
One way to find dupes is to perform an Internet search. If you’re looking for a particular color try using the name of that color in your search. For example, if you want a dupe for MAC’s Naked Lunch eye shadow, try searching for “MAC Naked Lunch dupe.”

Many cosmetics blogs or websites offer lists of dupes, too. Some of these lists include images of the colors, prices, cost savings and percentage of similarity between products.

Another way to find a dupe is to ask a beauty advisor in a cosmetics or department store if the same line has a similar color. Alternatively, you may be able to find a similar color made by a different manufacturer.

Dupes are a great option if your favorite color is no longer available or if you want to pay less for the same look. With so many cosmetics lines on the market, it's easy to find colors that are nearly identical. One factor to consider is that lower-priced brands may be less pigmented so they may not perform as well as costlier products. On the other hand, once applied, it can be difficult to tell the difference between a high-end product and its lower-priced dupe.

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Content copyright © 2013 by Kimberly Williamson. All rights reserved.
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