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Avah On Books and Publishing

Meet author, Avah LaReaux. Married, this mother of three is also a sibling. Having loved writing since she was nine, she has penned several novels, and happens to be a choreographer. Avah has a Bachelor's degree, and one of her favorite poets is Maya Angelou. Now let us enjoy a conversation with her...

April: Tell us how you got started.

Avah: I'm a saga fiction author. My debut novel, What's Done in the Dark, was released in 2008. However, I have been writing for years and have had several poems published in the U.S. and the U.K. Conversely, I am also the co-owner of Blue Planet Publishing, a small fiction publishing house.

April: Tell us about your evolution as an author.

Avah: I've always loved writing. My interest developed in elementary school with an in-class Haiku assignment and grew from that. I began writing novels in middle school, but didn't consider them seriously until later in my adulthood. With regard to publishing, my interest in producing novels evolved as a result of the growing need to illuminate minor fiction authors who have excellent projects.

April: Tell us what captured your interest enough to cause you to pursue writing as a career.

Avah: I love literature and words. I'm supremely fascinated with how cultures use the literary art form to grow and survive. Books aren't just words on paper and every book is not literature. Blue Planet Publishing desires to produce contemporary literature and continue the art form in the twenty-first century and beyond.

April: How long has your publishing company been in business?

Avah: As of the spring of 2011, Blue Planet Publishing (BPP) is five years-old. We are continuing to build, grow, and master the literary arts.

April: Were you in sales, or had you ever sold books before?

Avah: I have a background in retail sales, but had never sold books prior to becoming an author. I also have experience in product branding, marketing, and promoting. My past experiences have been a great help in this phase of my career.

April: Avah, what do you love about what you do?

Avah: I love the entire process of writing and publishing. As an author, it is wonderful to conceptualize a product and take active measures to bring that product to life for the masses.

April: How are you different from other authors?

Avah: I am unique as author because I am also a poet. Those two genres don't often cross...for me, it is the intersecting of the two that gives my writing its flair. Additionally, I am a reader and lover of literary history. My knowledge of canonical and non-canonical works helps me build novels that culminate rather than fall flat. From this knowledge, I work with BPP artists to build lasting works rather than promote trends in writing. The focus is always writing as art and art as integral to society.

April: How does your company aid others?

Avah: As a publisher, it's rewarding to assist first-time authors, who have excellent concepts, clear vision, and strong literary aptitude, to develop and produce an original work that moves beyond the expected norm. Writing is a creative process that must be followed by the release of that creation into the atmosphere. Publishing is that release. It's similar to the discovery of a great work that has to be translated for the world to appreciate.

April: What do you get out of helping authors?

Avah: I'm proud to have the opportunity to translate the work of extraordinary contemporary authors for our world today.

April: What are the benefits of being an author/publisher?

Avah: Owning Blue Planet Publishing has not only afforded me the opportunity to see my own work in print, but it has allowed me to meet several talented authors that deserve to have their work in a public forum. My profession allows me to work with some of the absolute best writers today.

April: Any advice for someone entering the literary field?

Avah: My suggestion is multi-fold. Authors, study your craft. Know what you want to do and how. Get a clear grasp of your vision and how you plan to make it come true. Having a clear vision simplifies the process when it's time to bring the dream to reality. Literary business owners, know your field. Study trends, know your audience, and have vision for your company that transcends the here and now. Maintaining a temporal focus will only garner temporal success.

April: How can people reach you?

Avah: Thanks so much for hosting me. Readers are always welcome in 'Avey World,' it's my full name dot com. Aspiring writers can vistit Blue Planet Publishing on the web, where we make fiction reality.

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