I have to admit I was a bit surprised - we've had several varieties of low carb gummy bears now and they've all been perfect. I was expecting the Estee to be equally as good. But they are VERY chewy - almost like gnawing on octopus - and then they break up into lots of little 'gummy globules' with a bizarre texture.
I really love gummy bears, but this just isn't one of the better varieties. You're much better off with the CVS brand or one of the other brands of low carb gummy bears.

Lisa Shea's Library of Low Carb Books