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Subway Abandons Wraps

I remember when I trumpeted how great it was that Subway was adopting a low carb wrap as an option for their sandwiches. As of March 2009, they have completely abandoned ALL wraps in their stores.

When Subway first introduced their wraps, I was thrilled. You could get a chicken bacon wrap for 8g net carbs, or a turkey bacon melt for 10g net carbs. Really, you could get ANYTHING you wanted in a wrap. My favorite was tunafish with lettuce and pickles. You get healthy omega oils from the tuna, some fiber from the wrap, not a lot of excess sugar / starch, and you were doing well! I ate these regularly.

Then in 2008 Subway suddenly went to a HIGH carb wrap without any warning. This caused many diabetics some problems! Where the previous wraps were wonderful for even blood sugar levels, these new ones were only slightly better than white bread (ugh). The values PER SERVING were:

wrap: 33g
white bread: 38g
monterey cheddar bread: 39g
wheat bread: 40g

Still the wrap WAS slightly better. I was grumpy that my wrap suddenly became 3 times as unhealthy for no "benefit". It didn't taste any better. It didn't save me any money. I was now being forced to eat more carbs "just because".

Still, I should have counted my blessings. For whatever reason, in March 2009 Subway suddenly pulled wraps COMPLETELY from their lineup. Now I can't even have the option of a wrap. If I go into Subway the best I can do is plain white bread. Which seems counter-intuitive!! What kind of wheat / grain breads do they have if they are MORE unhealthy for you than white bread is??

I used to love Subway as the healthy choice out there for fast food. However, with McDonalds, Burger King and Wendy's now offering great salads and wraps, I will actively search those out rather than looking for a Subway. It can't be saving them that much money to not stock wraps. I don't understand their logic here. By driving away all the diabetics and overweight people who care about their bread intake, they are losing a portion of their audience who has supported them these past years. Time will tell if they change their mind - again.

UPDATE:

Here is Subway's response, as of Mar 17 2009:

Dear Ms. Shea:

Thank you for your recent inquiry regarding one of the items offered at SUBWAYR restaurant.

In order to consistently provide satisfaction to our customers by offering high quality food with exceptional service that is a good value, we must continuously review our menu and the ingredients that we use.

Occasionally, we find that some items are not popular, some have declined in overall popularity, some are in short supply or are difficult to work with.
In order for us to make room on our menu and in our restaurants for new and exciting foods, we must sometimes choose to not offer or discontinue items from the national menu. Some locations may continue to offer discontinued items as a local item.

We understand that this sometimes makes a customer's favorite food unavailable. Please be assured that there are still many other great tasting items at your local SUBWAYR restaurant. Perhaps one of them may be your new favorite.

I apologize for any inconvenience and appreciate you taking the time to contact us. SUBWAYR looks forward to your continued visits.

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