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BellaOnline's Personal Chef Editor

Personal Chef Business Publicity for Free

When the economy is tight and your business slows down, it's time to grow your client base in creative ways. Here's how you take advantage of free publicity and increase your bottom line.

I've been on both sides of the fence on this one and have seen some amazing things done with low, and, absolutely no budgets. There are so many creative ways you can go about building, not only your business, but also establishing yourself as an expert or "go to" person in your industry. Each one of them begins with Planning, Marketing & Publicity. This area is to discuss the strategies and realities of increasing your business without 'breaking the bank'.

When you're getting in front of your public it's important that you are always adding value to them. Always keep in mind that you can be yesterday's news the minute you close your mouth. It all depends on what you've given to meet their objectives.

Ask yourself these questions:

What does my audience want?
Can they get it anywhere else other than me? [This answer is almost always "YES".]
What sets me apart from the others in my industry? and how can I over-deliver?
If I were them, would I use my services? If so, Why? If not, Why not?
How can I pub the interesting, newsworthy side of me?

Your list of questions will naturally grow as you hone your image and the statement you want to make to your marketplace. You'll also find that all of these things matter when you put yourself 'out there' in front of your public.

Here's a partial list of venues:

Television - Be a culinary expert on a show Internet - Blog, Podcast, Skypecast, Tweet, Everything Social MediaRadio - Be a culinary expert on a showPublish News & Press ReleasesPublish ArticlesGive DemosTeach ClassesVolunteer your services to Church & Organization FunctionsPublish a Newsletter - Stay in the forefront of your audience's mind with weekly helpful tips.TeleseminarsProduce Youtube & Internet Videos
Now you're in a better position than you've ever been. Things that use to cost hundreds of thousands of dollars to produce, years past, can now be produced for nothing more than your time, creativity, and low to no budget. Whereas you had to spend so much money to get local, regional, national and/or international distribution, you're no longer locked in to that model. Now, thanks to modern technology, and the click of a submit button, you can go local, viral and global, without leaving the comforts of your establishment. All you need is the right idea, access to the Internet, your presentation and great follow up & engagement.

Keep these digital platforms in mind: mobile; video; blogs; micro-blogs; facebook pages; linkedin; google+; myspace; images; website; articles; groups; forums; lenses; comments & interaction; mind maps; presentations all should have a place in your arsenal of free-marketing tools to grow your business.

Now more than ever, you have the ability to take the reigns and grow your business, even when your budget is challenged. For more information pop on over to my Personal Chef Facebook business page!To your business success!

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