logo
g Text Version
Beauty & Self
Books & Music
Career
Computers
Education
Family
Food & Wine
Health & Fitness
Hobbies & Crafts
Home & Garden
Money
News & Politics
Relationships
Religion & Spirituality
Sports
Travel & Culture
TV & Movies

dailyclick
Bored? Games!
Nutrition
Postcards
Take a Quiz
Rate My Photo

new
Action Movies
Bible Basics
Houseplants
Romance Movies
Creativity
Family Travel
Southwest USA


dailyclick
All times in EST

Full Schedule
g
g Personal Chef Site

BellaOnline's Personal Chef Editor

g

Personal Chef Business Publicity for Free

Guest Author - Jason Hodge

When the economy is tight and your business slows down, it's time to grow your client base in creative ways. Here's how you take advantage of free publicity and increase your bottom line.

I've been on both sides of the fence on this one and have seen some amazing things done with low, and, absolutely no budgets. There are so many creative ways you can go about building, not only your business, but also establishing yourself as an expert or "go to" person in your industry. Each one of them begins with Planning, Marketing & Publicity. This area is to discuss the strategies and realities of increasing your business without 'breaking the bank'.

When you're getting in front of your public it's important that you are always adding value to them. Always keep in mind that you can be yesterday's news the minute you close your mouth. It all depends on what you've given to meet their objectives.

Ask yourself these questions:

What does my audience want?
Can they get it anywhere else other than me? [This answer is almost always "YES".]
What sets me apart from the others in my industry? and how can I over-deliver?
If I were them, would I use my services? If so, Why? If not, Why not?
How can I pub the interesting, newsworthy side of me?

Your list of questions will naturally grow as you hone your image and the statement you want to make to your marketplace. You'll also find that all of these things matter when you put yourself 'out there' in front of your public.

Here's a partial list of venues:

Television - Be a culinary expert on a show
  • Check your local television affiliates and approach the segment producer that handles food demonstrations, arts, crafts and/or special interest stories.
Internet - Blog, Podcast, Skypecast, Tweet, Everything Social Media
  • Just like you're reading this article, you can create your own original content for any one of the Internet/digitally-based platforms to establish yourself as the expert in your field.
Radio - Be a culinary expert on a show
  • This is very similar to the television strategy, except you're targeting radio listeners. [Keep in mind though that you want to make sure that you get on the appropriate show for the client you're wanting to attract - i.e. You probably wouldn't want to target Radio Disney unless you knew the listeners had the ability to make a decision and contract your services.]
Publish News & Press Releases
  • Anytime you or your business does anything newsworthy you want to submit a press release to get in front of your audience.
Publish Articles
  • There are great article types you can post. Focus on ones that offer a solution for which your market is searching.
Give Demos
  • Cooking demos at events,in videos, at stores...
Teach Classes
  • Schools are great places to give classes for the youth. Not only does it keep you connected to the community, but it also creates more opportunities with school and district officials to get to know you and contract your services.
Volunteer your services to Church & Organization Functions
  • Churches are great places to connect with those whom you share the same values and have a warmer connection.
Publish a Newsletter - Stay in the forefront of your audience's mind with weekly helpful tips.Teleseminars
  • They allow you an opportunity to give great information, display your true personality, answer live questions, and close the sale on your offerings.
Produce Youtube & Internet Videos
  • Run your own network and demonstrate your culinary mastery in the comfort of your own space.

Now you're in a better position than you've ever been. Things that use to cost hundreds of thousands of dollars to produce, years past, can now be produced for nothing more than your time, creativity, and low to no budget. Whereas you had to spend so much money to get local, regional, national and/or international distribution, you're no longer locked in to that model. Now, thanks to modern technology, and the click of a submit button, you can go local, viral and global, without leaving the comforts of your establishment. All you need is the right idea, access to the Internet, your presentation and great follow up & engagement.

Keep these digital platforms in mind: mobile; video; blogs; micro-blogs; facebook pages; linkedin; google+; myspace; images; website; articles; groups; forums; lenses; comments & interaction; mind maps; presentations all should have a place in your arsenal of free-marketing tools to grow your business.

Now more than ever, you have the ability to take the reigns and grow your business, even when your budget is challenged. For more information pop on over to my Personal Chef Facebook business page!To your business success!
This site needs an editor - click to learn more!

Add Personal+Chef+Business+Publicity+for+Free to Twitter Add Personal+Chef+Business+Publicity+for+Free to Facebook Add Personal+Chef+Business+Publicity+for+Free to MySpace Add Personal+Chef+Business+Publicity+for+Free to Del.icio.us Digg Personal+Chef+Business+Publicity+for+Free Add Personal+Chef+Business+Publicity+for+Free to Yahoo My Web Add Personal+Chef+Business+Publicity+for+Free to Google Bookmarks Add Personal+Chef+Business+Publicity+for+Free to Stumbleupon Add Personal+Chef+Business+Publicity+for+Free to Reddit




RSS | Related Articles | Editor's Picks Articles | Top Ten Articles | Previous Features | Site Map


For FREE email updates, subscribe to the Personal Chef Newsletter


Past Issues


print
Printer Friendly
bookmark
Bookmark
tell friend
Tell a Friend
forum
Forum
email
Email Editor


Content copyright © 2014 by Jason Hodge. All rights reserved.
This content was written by Jason Hodge. If you wish to use this content in any manner, you need written permission. Contact BellaOnline Administration for details.

g


g features
How To Make Dill Oil - An Herbed Oil

Reframing the Restrictive Diet Mindset

Ideas On How to Use Vietnamese Coriander

Archives | Site Map

forum
Forum
email
Contact

Past Issues
memberscenter


vote
Poetry
Daily
Weekly
Monthly
Less than Monthly



BellaOnline on Facebook
g


| About BellaOnline | Privacy Policy | Advertising | Become an Editor |
Website copyright © 2014 Minerva WebWorks LLC. All rights reserved.


BellaOnline Editor