Writing articles for publication online is definitely different than writing anything for offline print publications. I have created a list of seven great tips to help you write effectively on the Internet.
Write short paragraphs.
Start your paragraphs by asking a question.
Take time to think about the best headline for your article.
Create lists to clearly identify the significant points within your article.
Outline the goal of your article to the reader.
Make your point quickly.
Stick to your topic.
Break your text into sections of no more than 100 words.
Use a lot of white space to separate your paragraphs. This makes it easier to read.
Online readers tend to scan the text on a website. If you present your articles in small sections, you will deliver your message more effectively.
This will probably make the reader want to continue to read your article to find the answer.
Try to eliminate unnecessary words between the question and answer to prevent losing the reader's attention.
If your title does not capture the reader's attention immediately, they will probably skip your article altogether.
For example: If your article delivers ten specific tips about a particular subject - tell the reader exactly that in your title.
Tell them the specific benefit they will gain by reading it.
Make it simple to understand what tips and/or knowledge they will learn by taking the time to read what you wrote.
Less is more. Do not waste your readers time with unnecessary words.
Say what you have to say with as few words as possible. But make sure you choose effective words that clearly convey your message.
Focus your writing on one explicit subject.
Do not try to cover two or three topics in the same article.
Keep the reader's attention by only writing about one subject and writing about it well.
To summarize these tips:
- Keep it Simple
- Make it Informative
- Write it Concisely, Clearly and Wisely.
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