Guest Author - Debbie Jackson
Text marketing utilizing short codes (sms) is the new way to get your products, services and specials noticed. Marketing experts are saying that most emails are unread or deleted without much response. Text marketing has shown to be very cost effective. Research shows that 95% of text messages are opened within five minutes of receipt providing a quick desired stimulated action response.
It does not matter the size of the business, all kinds of businesses can benefit from utilizing text marketing to reach their targeted audience. The short codes that businesses are using provide a way to capture a new contact list. If you have gone to retail stores or restaurants lately, you may have noticed a request to text a word to a specific number. This is how you opt in to their marketing list and now will receive specials and sale notices. This method is actually more efficient for the consumer because you don’t have to carry the qualifying coupon. I do a lot of crafts including jewelry making and floral arranging and now not only do I get an email sharing the week’s sales and specials but I also get a text message. The text message gives a promotional code that I can give to the cashier to get the sales price. I like this method because I often forget to bring the coupon or stop unexpectedly. Having the virtual coupon allows me to feel good about the decision.
If you have a business, you want to obtain and utilize this new wave marketing by including this service in your marketing mix. There are all types of service plans beginning as low as fifty a month including a couple of short codes/words and a few thousand text messages.
Some sms text plans also include
• Unlimited Contacts & Groups
• QRC Code capability
• Free Full-Time Support by phone and email
• Lead Notification by text or email
• Autoresponder, Text-2-Screen, and Voting/Polling/Survey capability
• Email Capture function
• No Contracts
Just like you have to find the right cellular phone and service, you have to find the right sms texting service plan based on your specific needs.
If you do not have a business, as a consumer you should sign up to receive specials from all of your favorite stores, restaurants and service providers to take advantage of discounts in an easy, real time manner.
Text Alertz service offers